Head of Audience Operations and Digital Analytics

Malvern, PA - USA

Monthly Salary: Not Disclosed

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

Key Responsibilities

Set strategic direction for Audience Strategy & Segmentation Audience Activation & Governance and Digital Analytics teams; ensure alignment with enterprise priorities and marketing objectives.
Serve as a senior thought leader for personalization and marketing technology; influence roadmap decisions and advocate for investments that advance data-driven marketing.
Oversee complex platform migrations and integrations (Adobe RT-CDP RedPoint Adobe CJA) to enhance data quality accessibility and activation speed.
Establish governance frameworks and performance standards for high-volume audience development and ensure compliance and operational excellence.
Drive cross-functional collaboration with Marketing Technology and Personal Investor Technology to integrate marketing strategies with technology capabilities; champion scalable secure and innovative solutions.
Advance audience lifecycle management and segmentation strategies across channels; define success metrics and embed measurement into activation workflows.
Promote a culture of experimentation and analytics; scale testing methodologies and performance attribution to inform strategic decisions.
Develop and retain top talent; provide coaching and career development to sustain a high-performing future-ready team.

Key Team Functions

Audience Strategy & Segmentation: Define and manage audience frameworks segmentation logic and activation strategies across channels.
Audience Activation & Governance: Oversees campaign metadata governance ensures SLA adherence for high-volume audience builds and manages deployment of web banners and other assets. Implements Workfront Claravine integration for streamlined campaign code and offer ID creation ensuring operational precision and compliance.
Digital Analytics: Deliver advanced reporting and enhance dashboards and insights to measure personalization impact and marketing ROI.

Key Qualifications

8 years in marketing technology digital transformation and customer engagement; 8 years leading managers and multi-team organizations.
Expertise in marketing technology platforms and analytics tools CDP Personalization and Experimentation Web Analytics Journey Analytics Data Management. Experience with Adobe RT-CDP Target Audience Manager Analytics CJA and RedPoint is a bonus.
Deep understanding of customer behavior and end-to-end journey orchestration.
Proven ability to work across diverse teams to deliver complex initiatives and influence senior leadership.
Exceptional communication and executive presence; skilled at aligning diverse stakeholders.
Track record of mentoring senior talent and building future-ready teams.
Experience delivering enterprise-scale technology initiatives and managing organizational change.
Strong vendor management across complex marketing technology projects.

NOTE:

This role will be a hybrid role working 2 days per week from home and 3 days per week in our Malvern PA office location.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard we dont just have a missionwere on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Required Experience:

Director

Key ResponsibilitiesSet strategic direction for Audience Strategy & Segmentation Audience Activation & Governance and Digital Analytics teams; ensure alignment with enterprise priorities and marketing objectives.Serve as a senior thought leader for personalization and marketing technology; influence...