Brand Manager

Ho Chi Minh City - Vietnam

Salary: Not Disclosed

Experience Required: 5-7years

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

ACG3319JOB

Our client is a leading retail group in Vietnam who is looking for a qualified candidate to join their firm:

1) Brand strategy development & governance

Develop and execute brand strategy and positioning aligned with the companys vision business direction and development stage.
Manage and standardize the brand identity system (logo colors typography key visuals tone of voice etc.).
Ensure brand consistency across all channels: stores POSM website social media PR packaging and visual merchandising (VM).
Develop and implement brand guidelines.
Conduct research on market competitors and industry trends.
Analyze customer insights and consumer behavior to adjust brand and business strategies.
Track and manage Brand Health metrics.

2) Brand campaign development

Plan and manage brand campaigns (Brand Campaigns launches seasonal campaigns etc.) monthly/quarterly/annually based on business objectives.
Collaborate with Digital Marketing Trade Marketing PR Commercial and Merchandise teams to deliver effective campaigns.
Manage brand content: brand story product story key messages and in-store VM.

3) Budget management & reporting

Develop and manage the Brand Budget.
Monitor campaign effectiveness and measure brand KPIs.
Provide periodic reports to senior leadership.

Requirements

Bachelors degree in Marketing Branding or related fields.
Minimum 57 years of experience in Brand Marketing / Brand Management.
Preference for candidates with experience in retail fashion jewelry cosmetics or fragrance in the luxury/premium segment.
Strong strategic thinking and brand sensibility.
Project management skills; ability to work cross-functionally.
Strong storytelling and brand content development capability.
Data and market insight analysis skills.
Strong communication and presentation skills.

Strong aesthetic sense and attention to detail.
Sincere; able to listen share and collaborate.
Agile and adaptable in business and people management.
Proactive accountable and passionate about work.
Creative pioneering mindset; critical thinking and continuous improvement.
Goal-oriented; focused on outcomes and business effectiveness; decisive in delivering targets.
Ability to work in a fast-changing environment.

Contact: Hoang Hai Ha

Due to the immense number of applicants only shortlisted candidates will be contacted

Required Skills:

Bachelors degree in Marketing Branding or related fields. Minimum 57 years of experience in Brand Marketing / Brand Management. Preference for candidates with experience in retail fashion jewelry cosmetics or fragrance in the luxury/premium segment. Strong strategic thinking and brand sensibility. Project management skills; ability to work cross-functionally. Strong storytelling and brand content development capability. Data and market insight analysis skills. Strong communication and presentation skills. Strong aesthetic sense and attention to detail. Sincere; able to listen share and collaborate. Agile and adaptable in business and people management. Proactive accountable and passionate about work. Creative pioneering mindset; critical thinking and continuous improvement. Goal-oriented; focused on outcomes and business effectiveness; decisive in delivering targets. Ability to work in a fast-changing environment. Contact: Hoang Hai Ha Due to the immense number of applicants only shortlisted candidates will be contacted

ACG3319JOBOur client is a leading retail group in Vietnam who is looking for a qualified candidate to join their firm:1) Brand strategy development & governanceDevelop and execute brand strategy and positioning aligned with the companys vision business direction and development stage.Manage and stan...