Performance Marketing Mgr

We are seeking a highly motivated analytical and hands-on Performance Marketing Manager to join our growing team. This is a critical individual contributor role responsible for owning the day-to-day execution optimization and performance of large-scale digital media programs in a regulated healthcare environment.

The ideal candidate has a strong understanding of marketing mix strategy and full-funnel advertising and knows how to balance upper- mid- and lower-funnel investments to drive efficient growth while operating within healthcare advertising guidelines. You will work cross-functionally within and outside of Marketing to ensure media investments are optimized to meet Customer Acquisition Cost (CAC) goals ROAS targets and broader business objectiveswhile pacing budgets accurately responsibly and compliantly.

Own end-to-end performance marketing execution across Google Ads Microsoft Ads Meta Ads YouTube Online Video (OLV)

Build and launch campaigns including account structure targeting budgets creatives and tracking

Manage and optimize 8-figure annual media budgets balancing spends across the full marketing funnel to support awareness consideration and conversion objectives

Apply a strong understanding of the marketing mix to inform channel allocation testing strategies and investment decisions

Ensure accurate budget pacing on a daily weekly and monthly basis

Optimize campaigns to consistently meet and exceed CAC and ROAS goals

Conduct proactive day-to-day account management including pacing bid adjustments testing and as needed resolve campaign errors

Research analyze and identify performance trends audience insights and platform opportunities

Continuously test and iterate on creative audiences bid strategies and channel mix

Partner cross-functionally with creative brand social and compliance teams to ensure campaigns meet internal and external regulatory standards

Ensure all media executions comply with:

• Platform advertising policies
• o Healthcare advertising regulations
• o Privacy and data protection standards (e.g. HIPPA where applicable)

Develop clear actionable performance reporting and insights using analytics tools

Communicate performance results learnings risks and recommendations to stakeholders and leadership

57 years of experience in digital media or performance marketing including;

Hands-on experience managing and optimizing campaigns on Google Ads Microsoft Ads Meta Ads YouTube and OLV campaigns

Proven experience launching and scaling campaigns from the ground up

Experience managing 8-figure media budgets with the use of shared budget portfolios in ad platforms

Experience managing campaigns for a multi-location based business

Demonstrated understanding of marketing mix strategy and full-funnel media planning

Proven experience segmenting audiences for campaigns targeting different parts of the funnel

Strong experience optimizing media against CAC and ROAS goals

Advanced performance reporting and analysis experience using Power BI Google Analytics or similar platforms

Proficiency in Microsoft Office Suite including Excel PowerPoint Word

Experience using project management tools such as Asana or Wrike

Preferred Qualifications

Experience working with DSPs

Experience with Ad Tech platforms such as SKAI (formerly Kenshoo)

Prior experience in the healthcare health services pharma or regulated health-adjacent industry

Familiarity with healthcare advertising compliance and privacy considerations