Marketing Specialist, Bluhm Cardiovascular Institute Social Media, Full-time, Days (Hybrid)

The Marketing Specialist reflects the mission vision and values of NM adheres to the organizations Code of Ethics and Corporate Compliance Program and complies with all relevant policies procedures guidelines and all other regulatory and accreditation standards.

The Marketing Specialist is an important individual contributor to Marketing.  They are expected to be collaborative results driven organized with a keen attention to detail ability to multi-task and deliver flawless execution of their projects. The Marketing Specialist will work with a range of clients within and beyond NM.

Responsibilities:

The Marketing Specialist is an important individual contributor within the Marketing division. They support the manager/team in identified projects that often include multi-tasking various projects with the ability to anticipate and communicate needs of the project with the manager. The Marketing Specialist creates building blocks of NMs marketing plans and in doing so learns fundamentals of strategic marketing.  They are expected to be collaborative results driven and deliver flawless execution of their projects

The Marketing Specialist supports the manager in the execution of assigned/identified projects:

• Understands the scope and objectives of assigned projects and delivers against those objectives.
• Develops key elements of the marketing plan and/or the creation of marketing materials.
• Supports strong internal client relationships by understanding internal client needs delivering high quality materials/plans and effectively managing feedback.

ADDENDUM: BCVI Social Media

Responsibilities:

• Support the Bluhm Cardiovascular Institute with video production visual communication and social media initiatives for consumer and physician audiences.
• Plan film and edit videos for research activities educational programs social media and marketing campaigns.
• Collaborate with clinical teams to capture surgical techniques procedural demonstrations case studies and interviews.
• Design and produce visually engaging PowerPoint presentations for conferences lectures and meetings.
• Develop and implement social media strategies across BCVI reputation channels.
• Assist with social media planning and execution including overseeing LinkedIn accounts for BCVI physician leaders.
• Work closely with marketing research education and clinical teams to align video and presentation content with strategic goals.
• Attend conferences and events to capture video content and create assets for social media and promotional use.

Skills:

• Video editing expertise (Premiere Pro After Effects etc.).
• Strong proficiency in PowerPoint and presentation design.
• Inapp social media design knowledge (Reels Stories carousel posts trending audio transitions native copy features etc.).
• Graphic design skills (Canva Adobe Suite Photoshop etc.).
• Experience with project management tools (e.g. Workfront).
• Strong cross-team collaboration and communication.
• Excellent organization and attention to detail.
• Ability to work effectively with physicians and researchers.
• Understanding of storytelling and script writing.
• Deep knowledge of multiple social media platforms.

Requirements:

• Strong filming and camera operation experience (framing lighting audio).
• Extensive video filming and editing experience including shortform content for social media.
• Ability to work collaboratively with physicians and researchers.
• Familiarity with social media KPIs.
• Social media copywriting experience (AP style preferred).
• Solid understanding of storytelling and script writing.

Qualifications :

Required:

• Bachelors degree or 4 years of comparable experience.
• An additional 2-3 years of experience in related field.
• Must have exceptional interpersonal skills with a proactive and constructive attitude.
• Strong filming and camera operation experience (framing lighting audio).
• Extensive video filming and editing experience including shortform content for social media.
• Ability to work collaboratively with physicians and researchers.
• Familiarity with social media KPIs.
• Social media copywriting experience (AP style preferred).
• Solid understanding of storytelling and script writing.

Preferred:

• Understanding of healthcare industry and academic medical centers preferred.
• Agency or client-side healthcare marketing experience/internship.
• Undergraduate degree in Marketing or related field.

Additional Information :

Northwestern Medicine is an equal opportunity employer (disability VETS) and does not discriminate in hiring or employment on the basis of age sex race color religion national origin gender identity veteran status disability sexual orientation or any other protected status.

Background Check

Northwestern Medicine conducts a background check that includes criminal history on newly hired team members and at times internal transfers. If you are offered a position with us you will be required to complete an authorization and disclosure form that gives Northwestern Medicine permission to run the background check.  Results are evaluated on a case-by-case basis and we follow all local state and federal laws including the Illinois Health Care Worker Background Check Act.

Artificial Intelligence Disclosure

Artificial Intelligence (AI) tools may be used in some portions of the candidate review process for this position however all employment decisions will be made by a person. 

Benefits

We offer a wide range of benefits that provide employees with tools and resources to improve their physical emotional and financial well-being while providing protection for unexpected life events. Please visit our Benefits section to learn more.

Sign-on Bonus Eligibility: Internal employees and rehires who left Northwestern Medicine within 1 year are not eligible for the sign on bonus. Exception: New graduate internal employees seeking their first licensed clinical position at NM may be eligible depending upon the job family. 

Remote Work :

No

Employment Type :

Full-time