Digital Analyst

Role Overview

As a Digital Analyst at 160over90 youll play a critical role in measuring and optimizing media campaign performance. Youll transform data into actionable insights that drive client success and shape strategic decisions. This role offers exposure to cutting-edge analytics tools cross-functional collaboration and opportunities to influence high-profile campaigns.

This position will also support the broader analytics team with data initiatives across the wider 160over90 organization. You will work closely with clients agency colleagues and internal teams to deliver services and solutions on time while adhering to security analytics and measurement best practices and guidelines.

Job Responsibilities

• Partner with cross-functional teams to set clear campaign objectives define KPIs and establish robust measurement frameworks that demonstrate impact.

• Implement conversion pixels across websites to ensure campaign goals are accurately measured and aligned with our campaign goals.

• Ensure data integrity across multiple platforms proactively run routine QA checks and troubleshoot technical issues.

• Implement and manage various dashboards that fuel internal and external understanding of objectives and investments.

• Collaborate with internal teams to interpret data extract insights and connect performance to overall campaign objectives.

• Turn complex data into compelling stories that inspire confident decisions among clients and stakeholders.

• Lead client-facing reporting calls and serve as the Analytics point of contact across a number of clients.

• Deliver analysis and optimizations during live campaigns based on client feedback.

• Respond to ad-hoc requests to guide real-time campaign decisions.

• Champion innovation by identifying new tools methodologies and approaches to enhance campaign measurement and reporting.

Required Skills & Attributes

• A minimum of 23 years of experience in analytics and measurement with hands-on expertise in databases and data sources.

• Bachelors Degree in one of the following disciplines: Marketing/Advertising Business Data Science Mathematics/Statistics Economics or Computer Science.

• Critical thinker with the ability to understand database and analytics requirements.

• Experience with running periodic security and compliance assessments.

• Strong technical process and problem-solving proficiency.

• Exceptional interpersonal and communication capabilities.

Preferred Skills & Attributes

• Technical Proficiency with:

• Google Tag Manager Google Analytics 4 (GA4)

• Visualization tools (Looker Studio Tableau PowerBI)

• Proficient experience with Microsoft Excel

• Bonus: Experience with Python R or JavaScript

• Experience interacting with performance data across various channels including Website Social Search and Digital

• Experience executing queries and working in a database environment

• Comfortable learning and adapting to emerging technologies including AI-enabled analytics platforms.

What you do here

Our 160 Paid Media team/services are part of the full-service offerings at 160over90. Our collective charge is to elevate ideas elevate each other and elevate our clients stories (via Paid Media Campaigns) in the hearts and minds of their customers.

Thinking: At 160over90 ideas come first. You learn the brand. You live it. You question diagnose and solve. Continuously re-imagining how to partner with clients to build better futures for the business. Proactively seek out new opportunities new technologies new media solutions and lateral ideas to solve clients biggest business issues. And our Paid Media services can often be a customers first experience with a brand so lets get creative about what our team can do to bring brands to life and to market.

Building: Forming relationships as a trustworthy and essential agency partner is a must. Youll maintain high levels of client satisfaction building equity in your client and agency relationships.

Motivating: We champion one another. Our team is close-knit and supportive and were working with a lot of unknowns you must be a champion of team environments that are comfortable and encouraging. You energize and inspire by actively managing the Paid Media campaign performance for our clients partnering with those around you to achieve success.

Elevating: Dig in and figure out how to work around problems. Yes and why not posture. Take care of self and team. Maintain a balance of stamina and positivity.

Work Environment
Its full time four days a week in the office (our Philadelphia office to be specific). Were not asking you to save the world. Just work hard. Were global. The job is local. We see the office as a resource as a clubhouse as a space to collaborate and be heard. And be pushed.

We live and love creativity but make time to laugh at ourselves. We share in successes champion design love art and experience stay serially curious about the Media landscape and want to fuel all of it with the resources and might of our larger WME Group network (which can unlock limitless opportunities for our agency and our clients).

We do all this and provide everything we can to empower you to think broadly to learn constantly and to create the best next step of your career. Ready to make an impact Join us and help shape the future of media analytics at 160over90.