Content Creator and Lead Copywriter
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Job Location:
North Shields - UK
Yearly Salary:
GBP 30000 - 35000
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond Are you looking for a position in which you can set direction and help shape our company If so then you could be the newest addition to our team as a Content Creator and Lead Copywriter.
Be part of the movement - and play your part.
About the role
As Content Creator & Lead Copywriter you will shape and deliver high-quality global content that brings our brand to life across every touchpoint. Sitting within Group Marketing youll lead the creation of compelling on-brand narratives that drive engagement clarity and action across B2C B2B People Onboard and Group initiatives. Combining strategic storytelling editorial excellence and innovative use of AI youll ensure our content is consistent scalable and impactful across regions while remaining culturally relevant and human in tone.
You will be responsible for
Creating and delivering always-on campaign lifecycle and enablement content (including case studies and testimonials) aligned to global messaging frameworks and brand strategy
Using AI tools to generate ideas enhance storytelling and produce scalable content while applying strong editorial judgement to maintain quality authenticity and brand voice
Acting as lead copywriter setting and upholding editorial standards tone of voice and consistency across all global written content
Collaborating closely with regional B2C B2B People Onboard and Group teams to adapt and localise content for different audiences platforms and cultural contexts
Establishing and managing governance for AI-driven content testing and iterating copy based on performance insights while ensuring compliance with SEO accessibility legal and ethical standards
About you
Youre a creative detail-oriented and tech-savvy content professional who combines exceptional writing skills with a strong understanding of how AI can elevate storytelling at scale. You bring an editors mindset to everything you create balancing innovation and experimentation with rigorous quality control brand consistency and performance standards. Confident working across formats and audiences you know how to craft clear persuasive copy that drives engagement and action while remaining true to a global brand voice.
You thrive in collaborative environments partnering closely with messaging studio and creative teams to translate global strategies into impactful content. With a solid grasp of localisation SEO and governance - particularly around AI-generated content - youre comfortable operating at the intersection of creativity technology and performance. Youre curious forward-thinking and motivated by pushing creative boundaries all while delivering high-quality content on time and to a consistently high editorial standard.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us.
Now about what we can give you. Youll be able to access some fantastic benefits such as:
Life assurance cover
Contributory company pension scheme
Holiday Purchase Scheme
Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
Full employee assistance programme including:
Proactive financial emotional mental and physical health care support including face to face counselling fast 24/7 access to a GP a second medical opinion and legal support for colleagues and their family.
Huge range of retail discounts from high street and online retailers
Cashback on health care including dental optical physiotherapy prescriptions specialist consultations and much more.
Access to myStrength our Wellbeing platform which has plenty of content to support and improve your mental wellness needs.
Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
While youre with us we want you to develop. At DFDS we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role if needed.
Are we a match Then what are you waiting for Apply Now.
If you think your personality skills experience and desire match this role wed love to hear from you. Please send us your CV as soon as possible as were keen to meet potential candidates on an ongoing basis.
We look forward to hearing from you.
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
About Company
About DFDSWe operate a transport network in and around Europe with an annual revenue of DKK 30bn and 17000 full-time employees.We move goods in trailers by ferry road & rail and we offer complementary and related transport and logistics solutions.We also move car and foot passengers o ... View more
