B2B Sales Manager

Lagos - Nigeria

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Our client is searching for a B2B Sales Manager who understands that in high stakes environments feeding people isnt a menu choice its a critical operation.

You wont be selling snacks to supermarkets or catering for weddings. You will be selling a cutting-edge feeding system: shelf-stable ready-to-eat meals with a 12-month shelf life that allow defense forces NGOs and industrial camps to function without kitchens or cold storage. and nbsp;

Who are you

You dont wait for the phone to ring; you identify the organizations feeding 200 people a day and open the door yourself.
You understand that a Logistics Manager cares more about reliability and risk reduction than they do about food variety.
You have the patience and discipline to navigate medium-to-long sales cycles moving stakeholders from a pilot program to a national contract.
You dont need a polished corporate handbook you are excited to help write the playbook as we scale.
You sell the value of operational simplicity and price your deals based on the massive headaches you are removing for the client.

Your Responsibilities

Pipeline and amp; Account Development

You will be the architect of your own pipeline identifying and targeting key institutional accounts across defense security and industrial sectors.
You will manage a named-account outbound strategy qualifying leads based on the intensity of their operational feeding pain.
You will maintain meticulous discipline in your CRM ensuring that every deal has a clear path from first contact to signed contract.

Strategic Sales Execution

You will lead high-level conversations with Procurement Logistics and Facilities stakeholders positioning them as a strategic partner.
You will design and structure pilot programs that serve as proof of concept ensuring they are set up to convert into high-volume repeat supply.
You will act as the bridge between the clients field requirements and our production capabilities ensuring the solution fits their specific operational reality.

Commercial Integrity

You will protect the brands value by focusing on high fit high volume opportunities rather than ad-hoc hospitality requests.
You will manage pricing negotiations with discipline ensuring that our contracts are both profitable and sustainable for long-term growth.

What Success looks like

The First 6 Months: Building a qualified pipeline of Core ICPs and launching at least one pilot program with a clear conversion path.
The First Year: Converting pilots into multi-year institutional contracts and establishing predictable recurring monthly volumes.
Mastery: Becoming the go-to subject matter expert for operational feeding in the region where clients call you for solutions before they even build their remote sites.
Growth: Watching your efforts directly translate into the expansion of Forti Foods across new territories and departments.

To be considered for this role you should have

37 years of experience in enterprise institutional or B2B sales (experience in operations-led environments is a major plus).
A proven track record of building a sales pipeline from zero through outbound activity.
Experience navigating procurement-driven organizations with sales cycles lasting weeks or months.
The ability to sell reliability and risk reduction rather than just a product on a shelf.
You are comfortable with ambiguity and dont require heavy hand-holding.
This role is not for those with backgrounds primarily in retail FMCG hospitality or influencer-led marketing. We need institutional sales experts.

The Goodies

Founder Access: Work directly with the leadership team to help define the future of operational feeding in Africa.
High-Impact Ownership: This is an early-stage role with massive responsibility and the autonomy to manage your vertical like its your own business.
Growth and amp; Upside: A competitive base salary plus a commission structure that rewards high performers as contract volumes scale.
Spend your time solving real-world infrastructure problems and helping organizations operate in the worlds most challenging environments.

Our client is searching for a B2B Sales Manager who understands that in high stakes environments feeding people isnt a menu choice its a critical operation.You wont be selling snacks to supermarkets or catering for weddings. You will be selling a cutting-edge feeding system: shelf-stable ready-to-ea...