Marketing Specialist The Marketing Specialist supports the University of Marys enrollment and institutional marketing efforts through strategic planning campaign execution and cross-campus collaboration. This role focuses on enrollment-driven marketing initiatives digital and social media strategy advertising and institutional messaging all aimed at attracting students strengthening the University of Marys reputation and public profile and advancing our mission.
The Marketing Specialist works closely with a Marketing team Creative Services and Enrollment Services and partners across campus to ensure marketing initiatives are clear consistent timely and strategically aligned with the Universitys goals. This position requires a strong command of integrated marketing strategy project leadership data-informed decision-making and team collaboration as well as a deep appreciation for mission-centered communication.
Candidates will be invited to demonstrate a willingness to support and promote the Christian Catholic Benedictine mission of the University of Mary.
Benefits Include:
Retirement benefits with an 8% match
Medical Dental and Vision insurance
Free or discounted tuition for employees and dependents
Discounted Meal Plan
Discounted membership at the campus Wellness Center
Essential Roles and Responsibilities Include:
Assists in the development and execution of marketing strategies that support enrollment goals and raise institutional visibility across all marketing channels including print web email social media and digital advertising.
Creates and implements marketing initiatives undergraduate graduate and online programs in close collaboration with Enrollment Services and Creative Services.
Contributes to strategic planning and execution for digital email social media and multichannel marketing efforts ensuring campaigns are targeted effective and mission-aligned.
Ensures timely completion of assigned projects by coordinating timelines deliverables and communication among marketing creative and campus partners.
Implements consistent and compelling messaging across the University particularly in collaboration with Enrollment Services and Mission Advancement.
Collaborates with Creative Services in the development of marketing materials that strengthen and steward the Universitys brand and positioning.
Analyzes data and performance metrics to refine strategies improve outcomes and inform future marketing initiatives.
Provides leadership and guidance within marketing initiatives supporting collaboration accountability and clarity across project teams.
Performs other related duties as assigned in support of University marketing and communication goals.
Desired Minimum Qualifications Education and Experience Include:
Required: Bachelors degree in Marketing Communications English or a related field
Preferred: Masters degree
Required: Minimum of five years of experience leading marketing or communications initiatives developing strategies for diverse audiences and managing complex projects; experience in higher education is strongly preferred.
Upholds and supports the Christian Catholic Benedictine mission of the University of Mary.
Supports the ongoing implementation of Ex Corde Ecclesiae the apostolic constitution on Catholic colleges and universities.
Builds a culture of ready and earnest hospitality in the Office of Public Affairs and throughout the University in accord with Saint Benedicts admonition that all be received as Christ.
Knowledge and Skills Required:
Demonstrated expertise in strategic marketing enrollment-driven campaigns and integrated digital communication.
Proven ability to guide support and collaborate with creative and marketing teams while managing complex initiatives with clarity and purpose.
Strong analytical skills with the ability to translate data into actionable insights.
Exceptional written verbal and interpersonal communication skills.
Solid grounding in brand stewardship media relations and thoughtful content strategy that reflects institutional mission and identity.
Familiarity with modern marketing technologies CRM systems analytics platforms and emerging trends in higher-education marketing.
Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
Ability and willingness to take on projects in unfamiliar areas and adapt quickly.
High level of attention to detail to ensure consistency and quality across all marketing materials.
Marketing SpecialistThe Marketing Specialist supports the University of Marys enrollment and institutional marketing efforts through strategic planning campaign execution and cross-campus collaboration. This role focuses on enrollment-driven marketing initiatives digital and social media strategy ad...
Marketing Specialist The Marketing Specialist supports the University of Marys enrollment and institutional marketing efforts through strategic planning campaign execution and cross-campus collaboration. This role focuses on enrollment-driven marketing initiatives digital and social media strategy advertising and institutional messaging all aimed at attracting students strengthening the University of Marys reputation and public profile and advancing our mission.
The Marketing Specialist works closely with a Marketing team Creative Services and Enrollment Services and partners across campus to ensure marketing initiatives are clear consistent timely and strategically aligned with the Universitys goals. This position requires a strong command of integrated marketing strategy project leadership data-informed decision-making and team collaboration as well as a deep appreciation for mission-centered communication.
Candidates will be invited to demonstrate a willingness to support and promote the Christian Catholic Benedictine mission of the University of Mary.
Benefits Include:
Retirement benefits with an 8% match
Medical Dental and Vision insurance
Free or discounted tuition for employees and dependents
Discounted Meal Plan
Discounted membership at the campus Wellness Center
Essential Roles and Responsibilities Include:
Assists in the development and execution of marketing strategies that support enrollment goals and raise institutional visibility across all marketing channels including print web email social media and digital advertising.
Creates and implements marketing initiatives undergraduate graduate and online programs in close collaboration with Enrollment Services and Creative Services.
Contributes to strategic planning and execution for digital email social media and multichannel marketing efforts ensuring campaigns are targeted effective and mission-aligned.
Ensures timely completion of assigned projects by coordinating timelines deliverables and communication among marketing creative and campus partners.
Implements consistent and compelling messaging across the University particularly in collaboration with Enrollment Services and Mission Advancement.
Collaborates with Creative Services in the development of marketing materials that strengthen and steward the Universitys brand and positioning.
Analyzes data and performance metrics to refine strategies improve outcomes and inform future marketing initiatives.
Provides leadership and guidance within marketing initiatives supporting collaboration accountability and clarity across project teams.
Performs other related duties as assigned in support of University marketing and communication goals.
Desired Minimum Qualifications Education and Experience Include:
Required: Bachelors degree in Marketing Communications English or a related field
Preferred: Masters degree
Required: Minimum of five years of experience leading marketing or communications initiatives developing strategies for diverse audiences and managing complex projects; experience in higher education is strongly preferred.
Upholds and supports the Christian Catholic Benedictine mission of the University of Mary.
Supports the ongoing implementation of Ex Corde Ecclesiae the apostolic constitution on Catholic colleges and universities.
Builds a culture of ready and earnest hospitality in the Office of Public Affairs and throughout the University in accord with Saint Benedicts admonition that all be received as Christ.
Knowledge and Skills Required:
Demonstrated expertise in strategic marketing enrollment-driven campaigns and integrated digital communication.
Proven ability to guide support and collaborate with creative and marketing teams while managing complex initiatives with clarity and purpose.
Strong analytical skills with the ability to translate data into actionable insights.
Exceptional written verbal and interpersonal communication skills.
Solid grounding in brand stewardship media relations and thoughtful content strategy that reflects institutional mission and identity.
Familiarity with modern marketing technologies CRM systems analytics platforms and emerging trends in higher-education marketing.
Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
Ability and willingness to take on projects in unfamiliar areas and adapt quickly.
High level of attention to detail to ensure consistency and quality across all marketing materials.
At the University of Mary, we will help you combine your experiences and passions with a degree program that positions you to succeed professionally and personally.