Digital and Web Experience Marketing Manager

Culture rules at Delta Dental. Its key to our becoming the leading dental benefits carrier in the state reaching over 500000 Idahoans with our dental plans and community outreach programs. Were small on ego and big on grins. Youll see us involved in community events and Did you make someone smile today on our To-Do lists. Our employees have the opportunity to make a difference in peoples lives while working in an environment full of challenge collaboration flexibility and industry-leading growth potential. Join our team committed to better oral health for all Idahoans.

The Marketing Manager Digital and Web Experienceis a critical role responsible for managingmaintaining and enhancing the Delta Dental of Idaho website using Adobe Experience Manager (AEM). The primary focus of this position is to ensure the website isaccurate up to date user-friendly and aligned with brand and businessobjectives.

In addition this role develops and executes digital marketing initiatives that support brand awareness lead generation and sales across channels including SEO SEM paid media email social media and content marketing. The position works closely with cross-functional partners to plan implement and measure digital campaigns manage website content and performance and conduct market research to inform ongoing optimization efforts.

ESSENTIAL FUNCTIONS

• Managemaintain andoptimizethe Delta Dental of Idaho public website using Adobe Experience Manager (AEM) ensuring content accuracy usability accessibility brand consistency and alignment with businessobjectives.

• Partner closely with the IT team to support updates and enhancements to secure member provider employer and broker portals including content updates testing and coordination of releases.

• Oversee website content lifecycle management including page creation updates archiving redirects and governance standards to ensure a high-quality and compliant digital experience.

• Implement and manage Search Engine Optimization (SEO) best practices across the website and digital content including keyword research on-page optimization technical SEO considerations performance monitoring and traffic analysis to improve organic search visibility.

• Monitor website performance using analytics tools tracking metrics such as traffic engagement conversions and user behavior; analyze results and provide insights to support continuous improvement.

• Support digital marketing initiatives that drive awareness engagement and lead generation ensuring campaigns align with website strategy and direct users tooptimizeddigital experiences.

• Plan execute andoptimizepaid digital advertising campaigns in collaboration with internal partners and external vendors with a focus on driving qualified traffic to key website pages.

• Collaborate with the Marketing and Social Media Specialist to support social media advertising efforts and evaluate performance to improve visibility and engagement.

• Work cross-functionally with content design development marketing compliance and IT teams to ensure digital initiatives are executed accurately securely and on schedule.

• Coordinate with third-party agencies and Delta Dental Association partners to support website functionality content standards and shared digital initiatives.

• Stay informed on website management digital experience accessibility security and digital marketing best practices to recommend enhancements and ensure compliance with evolving standards.

• Build effective working relationships with internal stakeholders to support organizational goals and ensure digital platforms meet business and user needs.

• Demonstratea commitmentto the organizations vision mission values code of ethics and compliance and security standards.

• Perform other duties as assigned.

KNOWLEDGE SKILLS AND ABILITIES

• Bachelorsdegreeor equivalent experience.

• Minimum of three years of experience as a website manager digital marketing specialist/manager or similar role.

• Experienceworking incontent management systems preferably Adobe Experience Manager (AEM).

• Ability to use approved AI-assisted tools to support digital content creation analysis optimization and quality assurance withappropriate humanreview to ensure accuracy brand alignment accessibility and compliance.

• Experience applying AI-supported insights to evaluate website performance and digital user journeys including identifying friction points content gaps and optimization opportunities.

• Demonstrated judgment in responsible AI use within a regulated or confidential-data environment including adherence to governance standards and validation of outputs.

• Understanding ofdigital marketing channels including SEO SEM PPC social media email marketing and display advertising.

• ExperiencewithHTML CSS web development tools GIT or other source management tools.

• Expertisewithmarket research methods.

• Experience in marketing data analytics and tools.

• Strong computer skills including MS Office marketing software (Adobe Creative Suite) and applications (Web analytics (GA4) GoogleAdwords etc.)

• Experience working with various content formats such as blogs videos audio podcasts etc.

• Exceptional communication and writing skills.

• Basic graphic design and editingskills.

PHYSICAL AND MENTAL REQUIREMENTS

• Sitting/Standing (alternatively) continuously
• Keyboard Use/Repetitive Hand motion continuously
• Skill/ability related to comprehension organization reasoning/decision-making and communication appropriate to position/level.

OUR CULTURE

DDID seeks to provide a positive workplace where employees are treated with respect and all are accountable for living our values and Code of Ethics while empowered to help the organization succeed in achieving its mission and vision.

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status.

Individuals that may need assistance with the applicant or interview process may contact human resources at or by phone: .

Delta Dental of Idaho offers a competitive benefits plan for eligible staff including:

• Medical dental and vision
• 401K with up to 6% company contribution
• Generous PTO and up to 9 paid holidays
• Community Service time to volunteer in your community
• Flexible hybrid schedule
• Tuition and continuing education reimbursement
• Casual dress code
• ...and more!

Required Experience:

Manager