With the Waldorf Astoria Amsterdams strong brand presence (and reputation) in the global market the Marketing Executive will play an important role by assisting the Cluster Director of Marketing & PR in achieving key objectives with the annual marketing plan current initiatives and relevant marketing activities relating directly to the hotel. The Marketing Executive performs an integral role in bringing together all function areas to ensure commercial targets are heightened. The marketing role involves managing smaller individual projects and overseeing all day-to-day administrative marketing duties for Waldorf Astoria Amsterdam.
Marketing is not just about visibility: its about storytelling craftsmanship and creating moments that feel effortlessly iconic. Were looking for a Marketing Executive who thrives on creativity coordination and bringing beautiful ideas to life across our hotel and Food & Drink venues.
If you love juggling projects working with inspiring creatives and seeing your ideas come alive Keep reading.
Essential functions
Support the Cluster Director of Marketing & PR with the coordination of marketing campaigns promotional activities and maintain tracking to measure success
Youll design source order and manage marketing materials from elegant print pieces to venue-specific assets. Working closely with trusted suppliers to ensure everything reflects our brands refined aesthetic.
Working closely with our Cluster Content Creator youll help shape relevant engaging and impactful content for our social media channels from brainstorming ideas to supporting execution.
Youll coordinate and assist with hotel and Food & Drink photo shoots ensuring every image captures the soul of Waldorf Astoria Amsterdam timeless authentic unforgettable and fun.
Youll assist with PR events collaborations and press moments. Helping everything run smoothly behind the scenes while keeping brand consistency front and center.
Has a feeling of design and has worked with programs like: Microsoft Excel PowerPoint Adobe Indesign and/or Adobe Illustrator
Youll update and review our websites ensuring content is accurate inspiring and aligned with our brand voice while also scouting new online opportunities to promote the hotel and venues.
Youll keep an eye on trends platforms and partnerships that can elevate our visibility and storytelling in meaningful ways.
Supportive function
Business Function:
Coordinate all marketing projects and monitor on-going marketing campaigns performance and reporting as directed by the Commercial Director
Assist on all marketing activities for special events exhibitions partnerships and property inspections
Support during on-site photos shoots hotel filming whilst ensuring all relevant administration duties are completed and approved
Support all in-house merchandising campaigns and develop tracking
Assist with specific promotional activities for the cluster relating to rooms division food and beverage outlets eCommerce and sales
Support appropriate use of marketing content creative resources translation and photography while optimising an effective online presence in line with regional strategy
Be a brand champion ensuring all collateral conforms to agreed brand standards ensuring the right tone voice and content is compliant with corporate guidelines
Assist Commercial Director with loyalty marketing activities directed at growing Hilton Honors membership base and loyalty
Coordinate all press related requests contacts events and publications
Managing Execution:
Coordinate the hotels monthly audit report to include specific initiatives and promotions
Review all third party website content to ensure that it is accurate current and reflects the hotel
Conduct competitive analysis research on hotel food and beverage outlets and eCommerce activities
Maintain media lists marketing collateral photo library newsletters brochures desktop publishing and all matters relating to marketing
Assist with the creation of e-newsletters and mobile marketing campaigns and enhance online presence by providing key data and content information to enhance eCommerce opportunities
Assist with the development maintenance and growth of customer databases and guest satisfaction surveys to promote rooms meetings food and beverage outlets and targeted activities
Support management with marketing projects and partnership programs including sourcing resources and budget implications
Produce tracking documents and assist on developing hotel fact sheets and power-point presentations as directed by the Commercial Director
Achieve agreed performance goals and marketing objectives of role set out by the Commercial Director
Building Relationships:
Establish effective rapport and open communication with all departments
Maintain good working relationships with key members of the design and media agencies
Work effectively within the hotel Commercial team as well as supporting relationships with cluster and regional levels on relative projects and promotional campaigns
Excel at being an effective team player in all aspects of the role
Specific job knowledge skill and ability
Experience & Qualifications:
Educated to College level or similar work experience preferably with Marketing and eCommerce experience.
Experience of supporting planning and managing project work to tight deadlines.
Knowledge of the main marketing functions in a support role.
Demonstrated ability to interact and collaborate effectively with carious levels of management.
Skills:
Excellent written and verbal communication skills in English and a high level proficiency of Dutch.
Proficiency in Microsoft Office applications budget management and project and time management.
Understands commercial awareness and can adapt to changing priorities quickly.
Ability to interact effectively and work diplomatically and collaboratively with a wide range of individuals.
Attributes:
Professional approach clean and well groomed at all times
Friendly demeanor positive and enthusiastic attitude with strong customer focus
Honestly integrity passion for hard work
Demonstrated self-starter with excellent attention to detail
Creatively minded and has desire to work in marketing for the hospitality industry
Enjoys working collaboratively and is a key player with a can do attitude and thrives on a challenge.
Good understanding of Hilton Worldwide and Waldorf Astoria its core values and management structure
EOE/AA/Disabled/Veterans
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