Senior Performance Marketing Manager EMEA

About the role:

We are looking for a strategic results-driven Senior Performance Marketing Manager to lead our EMEA performance marketing efforts and drive customer acquisition and business growth through Paid Media (paid search paid social and other performance channels).

This role will own the end-to-end strategy and execution of performance marketing campaigns for the EMEA region (UKI and Mainland EMEA) with a focus on building full funnel paid media campaigns rigorous experimentation optimization and delivering measurable impact on pipeline and revenue. Youll play a key role in scaling our search ads and paid social campaigns across Google Ads Microsoft Ads Linkedin Facebook and experimenting with new performance channels.

The right candidate is both strategic and hands-on analytical and excited to uncover new growth opportunities while continuously improving cost-per-acquisition (CPA) and return on ad spend (ROAS) across multiple platforms. This is a high-impact role thats critical to achieving our growth goals in a complex multi-market environment and an ideal opportunity for someone who thrives in fast-paced environments loves data-driven problem solving and is motivated by owning outcomes from start to finish.

This is a remote position open to candidates residing in the UK with a preference to London based candidates.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impacthelping to keep the lights on get food into grocery stores reduce emissions and most importantly ensure workers return home safely.

• You are the architect of your own career: If you put in the work this role wont be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development countless opportunities to experiment and master your craft in a hyper growth environment.

• Youre energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative ambitious ideas for our customers.

• You want to be with the best: At Samsara we win together celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role you will:

• Develop and execute a data-driven customer acquisition and expansion strategy across Google Ads Microsoft Ads (Bing) Linkedin Facebook and other performance marketing channels.
• Experiment with new channels to uncover new growth frontiers.
• Adapt and localize global performance strategies for specific EMEA markets ensuring cultural relevance and language accuracy while architecting bespoke EMEA-first campaigns tailored to unique regional market dynamics and buyer behaviors.
• Own end-to-end campaign strategy and execution - from ideation and audience targeting to ads trafficking creative optimization and performance analysis.
• Use A/B testing and experimentation to continuously improve ad creative audience targeting and bidding strategies.
• Leverage performance data to inform keyword selection ad copy ad creatives campaign structure and bidding approaches that drive performance and efficiency.
• Analyze and present campaign results implementing recommendations to optimize performance and identify new growth opportunities.
• Partner with the Sales Marketing Ops Demand Generation Field Marketing Customer Marketing Brand Marketing and the EMEA Marketing Team to create integrated campaigns to achieve our goals.
• Champion role model and embed Samsaras cultural principles (Focus on Customer Success Build for the Long Term Adopt a Growth Mindset Be Inclusive Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5 years hands-on experience with Paid Search and/or Paid Social; Programmatic Display ABM Affiliate and landing page optimization experience is a plus.
• Experience managing high-growth performance budgets across a fragmented multi-market landscape (e.g. UKI DACH France Benelux).
• Skilled in building campaigns and ads directly in platform-native tools ( Ads Microsoft Ads Linkedin Facebook 6sense).
• Experience working with high-growth SaaS products a deep understanding of the B2B sales funnel and familiarity with the B2B MarTech stack including Salesforce and Marketo.
• Skilled in trafficking ads implementing tags in Google Tag Manager and understanding server-side tracking and first-party data strategies.
• Results-oriented and data-driven leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
• Proven ability to build performance marketing channels from the ground up scaled to a high level of paid spend with a strong focus on high-impact high-return initiatives.
• Strong interpersonal and communication skills with the ability to collaborate effectively across technical and creative teams.
• High level of ownership and accountability with experience managing multiple stakeholders and projects simultaneously.
• Bachelors Degree.

Ideal Candidate:

• Experience working with both SMB and Enterprise segments is highly valued.
• A deep understanding of B2B attribution models and the non-linear buyer journey.

Required Experience:

Manager