Lead Sales & Marketing Manager

The Lead Sales & Marketing Manager is a senior commercially driven role within the Marketing & Corporate Communications Unit of VFD Group. The role exists to bridge brand visibility with revenue generation ensuring that marketing investments translate directly into measurable sales outcomes.

Working closely with the Head of MCC this role contributes to the development and execution of integrated marketing and sales strategies with a strong emphasis on conversion acquisition and growth. The position requires proven experience executing high-profile high-target campaigns and converting digital and social media engagement into tangible sales opportunities across multiple business verticals.

This role is central to some of VFD Groups most critical commercial initiatives including capital market sales campaigns B2B product adoption ecosystem expansion and subsidiary sales enablement.

• Sales & Marketing Strategy Development
  
• Support the Head of MCC in co-creating integrated sales and marketing strategies aligned with group growth and revenue objectives.
  
• Translate brand and marketing strategy into commercial execution plans with clear sales targets and performance metrics.
  
• Align messaging channels and campaigns to move prospects from awareness to conversion.
  
• Lead the execution of large-scale high-impact sales and marketing campaigns related to capital market sales Product acquisition and ecosystem growth initiatives Time-bound target-driven promotional campaigns
  
• Own campaign planning execution tracking and post-campaign analysis to ensure ROI and revenue accountability.
  
• Co-design and manage conversion-focused digital and social media campaigns that generate qualified leads and sales opportunities.
  
• Build and optimize funnels that convert online engagement into direct sales subscriptions sign-ups or deal pipelines.
  
• Collaborate with strategy content digital and external partners to ensure messaging is persuasive compliant and commercially effective.
  
• Track performance metrics including leads conversions cost per acquisition and revenue impact.
  
• Play a leading role in revenue-critical initiatives across the group including Rights Issue sales and investor acquisition campaigns for VFD Group
  
• Help with driving B2B adoption and enterprise partnerships for products like Bvndle
  
• Support customer acquisition product uptake and market expansion for VBank Sales support for new products subsidiaries and ecosystem partnerships
  
• Work with subsidiary leadership teams to push coordinated sales agendas aligned with group priorities.
  
• Collaborate closely with Product Business Development Investor Relations Digital Compliance and Subsidiary Teams.
  
• Act as a commercial execution partner ensuring clarity on targets timelines and accountability.
  
• Support the briefing coordination and performance management of external sales media and digital agencies where applicable.
  

Requirements

• Bachelors degree in Marketing Business Administration or a related field
  
• Relevant professional certifications in sales marketing or digital growth are an advantage
  
• Experience
  
• 710 years experience in sales marketing or integrated commercial roles
  
• Demonstrated success executing high-value high-target sales and marketing campaigns
  
• Strong experience converting social media and digital engagement into sales outcomes
  
• Proven exposure to B2B sales product adoption or financial services/fintech ecosystems
  
• Experience supporting capital market investment or regulated-industry campaigns is a strong advantage
  
  

• Integrated sales and marketing execution
  
• Revenue-driven campaign management
  
• Digital and social media conversion strategy
  
• Sales funnel development and optimization
  
• Stakeholder and cross-functional collaboration
  
• Performance tracking analytics and reporting
  
• Strong commercial judgment and negotiation skills
  
• Clear persuasive communication
  

Personal Attributes

• Strong commercial instinct with a results-first mindset
  
• Confident proactive and execution-oriented
  
• Comfortable working under pressure and against ambitious targets
  
• Highly organized with strong attention to detail
  
• Collaborative resilient and adaptable