Senior Digital Marketing Manager

Lagos - Nigeria

Monthly Salary: Not Disclosed

Experience Required: 5years

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

RESPONSIBILITIES

1. Paid Channel Ownership

Manage paid campaigns across Google Ads Meta Ads TikTok

Snapchat and emerging platforms.

Own budget allocation across channels and markets to maximize

ROAS and customer acquisition.

Work closely with automation teams for retargeting and upsell flows.

2. Campaign Strategy & Execution

Design and implement full-funnel paid media strategies (awareness

consideration conversion).

Oversee creative briefs for performance creatives and A/B testing.

Develop scalable campaign templates for holidays seasonal travel

windows and destination pushes.

3. Analytics & Performance Tracking

Build dashboards to monitor spend conversions revenue CAC

ROAS and attribution.

Identify performance bottlenecks and recommend optimization tactics.

Align with data team to improve measurement accuracy and reporting

cadence.

4. Market Intelligence

Track airline deals pricing trends travel demand cycles competitor

activity and macro travel seasonality.

Inform bidding and media decisions based on demand signals.

5. Collaboration & Stakeholder Alignment

Work with marketing automation product pricing and holidays teams

to align offers and landing pages.

Provide weekly and monthly performance readouts to leadership.

Requirements

47 years in performance marketing preferably in e-commerce travel

fintech OTA or marketplace environments.

Proven ability to manage $500k/month cumulative budgets across

platforms.

Expert-level proficiency in Google Ads & Meta Ads plus familiarity with

TikTok & Snapchat.

Strong analytical skills and comfort with performance dashboards.

Experience with attribution models pixel tracking and web tagging.

Comfort working with cross-functional teams and senior leadership.

Evidence of scaling campaigns across multiple markets (international

experience is a plus).

RESPONSIBILITIES1. Paid Channel Ownership Manage paid campaigns across Google Ads Meta Ads TikTokSnapchat and emerging platforms. Own budget allocation across channels and markets to maximizeROAS and customer acquisition. Work closely with automation teams for retargeting and upsell flows.2. Campaig...