Director of Product Ads Performance
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Job Location:
San Mateo, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Roblox is seeking a visionary Director of Product Management for Ads Performance to lead the strategic development and execution of our advertising platform. This pivotal role involves building a cutting-edge performance based ad system to power advertising for developers and brands to connect with their audiences in innovative and impactful ways. Reporting directly to the VP Product - Ads and Commerce you will be instrumental in crafting and driving a winning strategy for Robloxs advertising ambitions significantly contributing to the companys growth and market leadership.
This role will be based at our headquarters in San Mateo CA (hybrid with Tues-Thurs onsite).
In this role you will need to :
- Define and Lead Strategy: Guide the overall product strategy and roadmap for Robloxs performance based ad platform focusing on delivering to KPIs or game developers and brands.
- Creative Thinker: Spearhead the creation of new formats that are organic to the user experience on the Roblox platform but can also deliver value to the advertisers
- Be a Cross-Functional Leader: Collaborate extensively with engineering DSA and design teams to develop features that accelerate Robloxs growth ensuring the highest standards of advertising quality and innovation
- Well Versed with Digital Marketing: Familiar with data-driven digital marketing strategies focused on performance metrics such as customer acquisition retention and overall revenue growth.
- Extensive Industry Experience: Deep familiarity with performance based ad tech and a proven track record of working effectively with brands agencies and in other media companies.
- Advanced Measurement Knowledge: A profound understanding of how measurement methodologies in advertising work such attribution incrementality and media mix modeling.
As a Director of Product Management you are:
- A Seasoned Leader: Possessing 12 years of progressive product management experience
- An End-to-End Owner: The ultimate owner of the product development life cycle from initial conception and strategic planning through to successful launch and post-launch optimization.
- A Strategic Decision-Maker: Opinionated and decisive comfortable making critical calls with limited information. You are adept at advocating for necessary resources and thrive in dynamic fluid organizational environments.
- Technically Proficient: Highly technical capable of delving into intricate product platform and implementation details. You engage deeply with engineering teams beyond just product and user experience needs designing scalable and robust solutions.
- A Data-Driven Innovator: Skilled in analyzing and applying complex metrics to inform strategic decision-making leveraging advanced A/B testing methodologies. You have a demonstrated ability to identify key performance indicators and collaborate effectively with engineering and analytics professionals to implement sophisticated monitoring solutions.
- A Collaborative Partner: A close and influential partner to engineering and design teams proficient in building highly detailed technical specifications and strategic wireframes that drive product excellence.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Roblox is the ultimate virtual universe that lets you create, share experiences with friends, and be anything you can imagine. Join millions of people and discover an infinite variety of immersive experiences created by a global community!
