Job Description Summary

Job Description

Key Responsibilities

• Define and govern the global marketing personalization strategy across web/eCommerce journeys (accountbased visitorlevel and campaignlevel).

• Own the roadmap for product and content recommendations across websites; define placement strategy and A/B test plans.

• Lead the internal search replatform to Algolia endtoend: requirements index strategy relevance tuning synonym/typo tolerance predictive suggestions analytics and governance.

• Map out endtoend Adobe Target decisioning (client- and server-side) with various audiences and integrations; establish testing/rollout guardrails.

• Build governance for audience design identity/consent and activation quality across CDP and other defined segments.

• Stand up businesscontrollable ranking & personalization controls and operational playbooks to reduce dev dependency with Algolia rollout

• Align golive with CMS migration timelines and quality gates in partnership with Web Ops/Engineering.

• Establish a testandlearn operating rhythm across Target recommendations and search; publish quarterly impact readouts.

• Define dashboards/attribution with Adobe Analytics/CJA for full visibility of audience offer search and conversion performance.

• Create enablement materials and partner playbooks; drive adoption with regional and product team stakeholders

Qualifications

• Bachelors Degree in Computer Science or STEM Majors (Science Technology Engineering and Math) OR Equivalent in Marketing Digital Media with a minimum of 10 years of experience with over 5 years in digital personalization/search with demonstrable impact; 3 years orchestrating Adobe Experience Cloud solutions (RTCDP/AEP Target AEM Marketo).

• Handson experience delivering clientside (and preferably server-side) Adobe Target implementations; comfort with APIs SDKs identity and consent governance.

• Practical expertise implementing Algolia or a comparable internal search platform (indexing AEM content relevance tuning synonyms predictive suggestions analytics).

• Excellent analytics fluency (Adobe Analytics/CJA) experimentation design and KPI ownership.

• Proven ability to lead crossfunctional initiatives and communicate at executive and developer levels.

Preferred

• Experience in B2B healthcare or regulated industries; familiarity with GDPR/CCPA and enterprise data governance.

• Exposure to recommendation systems (content/product) and merchandising strategies (e.g. boosting/burying related content).

• Familiarity with AEM content modeling Web SDK tagging standards and search platform analytics.

• Prior experience with Workfront intake/SLAs and marketing operations playbooks.

Primary Tools & Platforms

• Adobe Experience Cloud products: Adobe Target Adobe Analytics Customer Journey Analytics Adobe Experience Manager Marketo Real-Time CDP Journey Orchestrator

• Algolia Search

Inclusion and Diversity

GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus and drive ownership always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything youd expect from an organization with global strength and scale and youll be surrounded by career opportunities in a culture that fosters care collaboration and support.

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Additional Information