Marketing Platform Strategy & Transformation Vice President
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Job Location:
Wilmington, DE - USA
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Chase Business Banking provides a comprehensive suite of banking and financial services tailored to small business owners. Our mission is to be the most recommended financial partner in our communities supporting business owners as they start run and grow their businesses. The Business Banking Marketing Transformation team is dedicated to empowering marketers by optimizing technology streamlining workflows and fostering a culture of innovation and continuous learning. We drive strategic initiatives that leverage advanced solutions including GenAI to enhance productivity efficiency and campaign effectiveness.
As a Marketing Platform Strategy & Transformation Vice President within Business Banking you will oversee the rollout configuration and ongoing management of the centralized campaign management board. You will drive the development and maintenance of boards templates automations and best practices while serving as the subject matter expert for the platform. You will also be responsible for identifying and implementing solutions for marketing process improvements establishing proactive feedback channels and ensuring alignment with broader business objectives through effective representation and communication.
Job Responsibilities
- Lead the rollout configuration and ongoing management of the centralized campaign management board including the development and maintenance of templates automations and best practices.
- Establish and maintain proactive feedback channels with marketing teams to identify and implement opportunities for process improvement increased efficiency and enhanced campaign outcomes.
- Act as the subject matter expert supporting new board creations managing escalations and addressing enhancement and support requests. Deliver training and guidance to users as needed.
- Stay current on product updates new features and industry best practices. Proactively recommend and implement relevant enhancements to maximize platform value.
- Build relationships to understand pain points gather requirements and drive solutions leading teams through change and challenging the status quo.
- Champion business and culture transformation with consistency integrity and humility.
- Operate effectively in a highly matrixed organization influencing and communicating across all management levels.
Required Qualifications Capabilities and Skills
- Bachelors degree
- 7 years in marketing operations campaign management or platform leadership roles.
- Experience with or similar campaign/project management platforms.
- Strong written and oral presentation skills with the ability to convey information simply and clearly to users and business partners.
- Proven ability to prioritize and manage multiple projects effectively.
- Demonstrated ability to anticipate and mitigate risk.
- Proficiency in Microsoft Excel PowerPoint and workflow automation tools.
Preferred Qualifications Capabilities and Skills
- Existing knowledge and experience in using JPMCs marketing tools and platforms.
- Strong project management process optimization and stakeholder management skills.
- Experience driving platform enhancements and managing cross-functional feedback loops.
- Excellent communication leadership and change management abilities.
- Strategic thinker with a results-driven approach and a passion for innovation.
- Advanced degree preferred in Marketing Communications Business or related disciplines.
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
