Lifecycle Marketing Specialist
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Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 98600 - 116000
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
The Company Youll Join
Carta connects founders investors and limited partners through world-class software purpose-built for everyone in venture capital private equity and private credit. Trusted by 65000 companies in 160 countries Cartas platform of software and services lays the groundwork so you can build invest and scale with confidence.
Cartas Fund Administration platform supports 9000 funds and SPVs representing nearly $185B in assets under management with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune Forbes Fast Company Inc. and Great Places to Work Carta is shaping the future of private market infrastructure.
Together Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that - its a new category of software to make private markets look more like public markets - a connected ERP for private capital.
For more information about our offices and culture check out our Carta careers page.
The Problems Youll Solve
- Work cross-functionally with Integrated Marketing Product and Customer Marketing internal subject matter experts and Marketing Operation to develop deploy measure and optimize communications to Cartas prospects partners and customers
- Balance collaborative planning with day to day execution of email campaigns in Marketo and Iterable consistently measuring and optimizing based on engagement metrics
- Partner with Marketing Operations Data Science and Data Engineering to refine segmentation and increase reach within our ESPs
- Standardize reporting to stakeholders distilling data into actionable insights that improve program performance over time
- Maintain Carta Marketings email calendar to align messaging and avoid overcommunication to various segments
- Conduct A/B testing and evolve our experimentation framework
- Build and maintain smart lists and segments within Iterable and Marketo
- Work with program owners to architect nurture programs and drip campaigns
- Assist with list uploads and pulling reports in SFDC/Looker
The Team Youll Work With
This role reports to the Lifecycle Team Lead within the Integrated Marketing function which is responsible for fueling Cartas exponential growth and delivering exceptional customer experiences. Were dedicated to becoming the best-in-class centralized email function for all scaled communications at Carta servicing our expansive network of customers and this role you will work cross functionally to develop and deliver email campaigns that bring prospects and customers the right message at the right time in their Carta journey.
About You
The ideal candidate has a proven track record of executing email campaigns newsletters and nurtures to large audiences governing complex audience segments and building marketing automation programs.
- 5 years of experience in lifecycle email marketing and/or marketing operations preferably in B2B marketing
- 3 years of experience in email marketing and marketing automation
- Fluent in email best practices; thrives at the intersection of quantitative and creative thinking
- Detail-obsessed with laser sharp proofreading skills and an eye for great copy
- Experimentation mindset with A/B testing experience
- Strong project management skills and stakeholder collaboration
- Knowledge of system integrations particularly across Marketo Iterable and Salesforce
- Expertise in operational sides of automation - i.e. list uploads pulling SFDC reports troubleshooting workflows
- Experience managing/prioritizing a high volume of competing requests in a fast-paced environment
- Ability to define build and govern audience segments
Salary
Cartas compensation package includes a market competitive salary equity for all full time roles exceptional benefits and for applicable roles commissions plans. Our minimum cash compensation (salary commission if applicable) range for this role is: $98600 - $ offers may vary from the amount listed based on geography candidate experience and expertise and other factors.
Disclosures:
- We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed please connect with the talent partner via email.
- Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
- For information on our data privacy policies seePrivacyCA Candidate Privacy and Brazil Transparency Report.
- Please note that all official communications from us will come from an @ or @ domain. Report any contact from unapproved domains to
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Carta’s platform of software and services helps people manage equity, build businesses, and invest in the companies of tomorrow. Learn more.
