Brand Manager Hematology
Share
Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Brand Manager (Hematology)
Reporting to the Business Unit Director Oncology
Join us as Brand Manager Hematology and play a key role in one of our most promising therapeutic areas. Youll step into a dynamic high-performing team recognized for its supportive culture and collaborative spirit. With significant upcoming launches youll have the opportunity to work on a true strategic asset for the company. We invest in your personal development with mentorship continuous learning and cross-functional exposureempowering you to grow your expertise and shape your career in a global innovative environment. If youre driven by challenges eager to lead and thrive in a super nice team we want to hear from you!
Your role at AbbVie
Drive the strategic direction and tactical execution of AbbVies Hematology brand. Champion patient-centric innovation elevate the brand story and strengthen cross-functional collaboration to deliver exceptional stakeholder value.
Highlighted Responsibilities:
- Strategic Leadership & Planning
- Define and execute robust brand strategies and 1-year tactical plans in alignment with global/area objectives.
- Analyze market trends competitor landscape and unmet needs to identify growth opportunities.
- Synthesize insights from cross-functional teams and external partners for proactive decision-making.
- Brand Plan Execution
- Translate strategy into impactful projects and targeted campaigns ensuring all deliverables reinforce the brands positioning.
- Lead creation and rollout of innovative multi-channel marketing initiatives that resonate with all stakeholders.
- Engage opinion leaders and facilitate stakeholder dialogue to enrich brand strategy.
- Oversee development of interactive CLM content and ensure effective implementation and KPI tracking.
- Field Excellence Collaboration
- Align in-field materials and activities with strategic goals.
- Support the in-field team in segmentation and tactical execution to maximize impact.
- Patient Journey Excellence
- Collaborate on building an accurate patient journey by gathering diverse insights and driving cross-stakeholder workshops.
- Collaborate on building an accurate patient journey by gathering diverse insights and driving cross-stakeholder workshops.
- Financial Management
- Co-lead sales forecasting and expense tracking for the brand team.
- Ensure budget discipline ROI measurement and continuous improvement in marketing investments.
Qualifications :
- 5 years professional experience ideally in scientific or healthcare domain.
- Demonstrated success in cross-functional and project management environments.
- Knowledge of supporting functions (Customer Excellence Medical Market Access Finance Sales Consulting) is a plus.
- Fluent in English Dutch or French.
- Strategic vision and business acumen.
- Strong analytical and project leadership skills.
- Excellent communicator and influencer.
- Proven ability to build effective cross-functional relationships.
- Innovation-driven accountable and results-oriented.
- Experience in budget management and KPI tracking.
Additional Information :
AbbVie Culture
At AbbVie we care deeply about bringing innovative solutions to patients in need. By joining us as a Brand Manager youll be at the forefront of our mission working in a dynamic and supportive environment that encourages growth and collaboration.
All4OneAbbVie: Foster strong interpersonal relationships and teamwork.
Decide Smart & Sure: Navigate ambiguity and make informed decisions.
Agile & Accountable: Communicate a clear and inspiring vision.
Clear & Courageous: Provide honest and constructive feedback.
Make Possibilities Real: Efficiently plan and execute tasks while adapting to challenges.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
