Brand Manager – Neuroscience
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Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
As Brand Manager for Neuroscience you will act as the entrepreneurial owner of your brand driving strategy and execution with a strong handson mindset. You will translate the global brand vision into impactful local strategies develop crossfunctional tactical plans and continuously seek innovative approaches to meet brand KPIs. With a strong scientific orientation you will enrich the patient experience gather deep insights across stakeholders and bring the brand story to life through highquality multichannel initiatives. This role is highly operational and fieldconnected working closely with the InField Team.
Patient Journey & Insights
Support the development of an accurate and actionable patient journey through workshops crossfunctional collaboration and external insights.
Continuously gather and synthesize insights on patients HCPs competitors and the broader Neuroscience landscape.
Identify unmet needs emerging trends and opportunities for digital or nontraditional partnerships.
Strategic Brand Planning
Localize the global Neuroscience strategy into clear strategic imperatives and a robust annual tactical plan.
Define and maintain a compelling patientcentric brand story.
Diagnose brand performance market dynamics and competitive activity to guide strategic decisions.
Lead insight integration across teams to ensure a deep understanding of the market and product environment.
Execution & Multichannel Implementation
Act as the guardian of the brand ensuring all activities and materials align with the brand story and strategic priorities.
Develop innovative scientifically grounded and patientcentric marketing materials and campaigns.
Drive segmentation with the InField Team and develop tailored content for each customer segment.
Lead the design and execution of multichannel initiatives including CLM content digital tactics and partnerships.
Manage peertopeer events and operational activities in close collaboration with the InField Team.
Ensure all infield materials support strategic imperatives and deliver consistent messaging.
Financial Management
Support forecasting for brand performance and competitive dynamics.
Manage budget planning expense tracking and ROI measurement for marketing activities.
Compliance
Ensure all marketing activities comply with internal policies Ethics & Compliance standards and regulatory requirements.
Qualifications :
Previous experience in pharmaceutical marketing; Neuroscience experience is a plus.
- Understands the market the patient journey the full range of customer and stakeholder needs as well as issues related to the therapy area.
Familiarity with channel mix ROI measurement market access and reimbursement processes.
Knowledge of market research methodologies.
Strong handson mindset with the ability to manage multiple projects and adapt quickly.
Scientific orientation: able to understand and communicate key messages from scientific literature.
Strategic thinker with solid execution skills and strong analytical capabilities.
Excellent communication influencing and presentation skills.
Creative innovative resilient and comfortable working autonomously.
Effective collaborator with strong indirect leadership across crossfunctional teams.
Proficient with digital tools and AI technologies.
Fluent in English Dutch and French.
Masters degree preferred.
Additional Information :
AbbVie Culture
At AbbVie we care deeply about bringing innovative solutions to patients in need. By joining us as a Brand Manager youll be at the forefront of our mission working in a dynamic and supportive environment that encourages growth and collaboration.
All4OneAbbVie: Foster strong interpersonal relationships and teamwork.
Decide Smart & Sure: Navigate ambiguity and make informed decisions.
Agile & Accountable: Communicate a clear and inspiring vision.
Clear & Courageous: Provide honest and constructive feedback.
Make Possibilities Real: Efficiently plan and execute tasks while adapting to challenges.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
