Fred & Friends Division Manager, Social Media

Pawtucket, RI - USA

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

SOCIAL MEDIA MANAGERFred & Friends (@genuinefred) is looking for a mid-level Social Media Manager to takethe reins of our growing online presence and amplify our voice through creative contentsharp humor and smart strategy. This is a full-time hybrid role based in Pawtucket position blends creative storytelling with data-savvy thinking. Youll own Fredssocial channels create original content and keep our personality unmistakable. Youllplan shoot and post across TikTok Instagram Pinterest and more spotting trendsearly and turning them into moments that make people laugh engage and part of a small collaborative team youll have real creative freedom and the ability toshape the brands voice in real time. Its a hands-on role where curiosity is encouragedexperimentation is celebrated and having fun is genuinely part of the YOULL DOContent Strategy & Planning Build weekly and monthly social plans tied to product launches holidays and keycultural moments Know our audience their behaviors humor and what actually makes them stopscrolling Track performance and interpret data to refine strategy optimize content and proveROI Manage influencer partnerships end-to-end (sourcing pitching content reporting) Stay ahead of trends emerging platforms and algorithm shifts Manage social budgets to support content creators and high-impact boostsContent Creation Concept shoot and edit video and photo content using native apps iPhonephotography simple lighting and product styling Create static posts memes and stories that feel unmistakably Fred Spot trending formats sounds and cultural moments and adapt them intoFred-worthy contentCommunity & Engagement Be the voice of Fred: respond to comments questions and DMs with our cheekyfriendly tone Build and manage a creator bench outreach briefs negotiation usage rightsperformance Develop ambassador-style relationships with fans; curate UGC for re-use Partner with retail customers on social support launches and co-promotionsE-Commerce & Copy Run Freds TikTok Shop: content pinning catalog hygiene promos affiliate creators Update Linktree and Yotpo with new products and customer features Write clean clever copy for social email snippets Amazon bullets/A modules andsite placements Support campaigns and launches with e-commerce and creative teams Coordinate paid boosts to extend high-performing contentMeasurement & Reporting Maintain a weekly scorecard (reach views ER saves CTR Shop adds revenue) Deliver monthly insights: what hit what flopped whats next Keep strong UTM discipline; partner with e-comm on GA4 trackingWHO YOU ARE A creative storyteller with great timing and a real sense of humor Obsessed with social trends and what makes people stop scrolling Comfortable on camera when needed; even better at directing others Highly organized and able to balance creativity with structure Skilled in short-form editing copywriting and visual taste Adaptable collaborative and quick to pivot Strong writer with excellent voice/tone instinctsWhat You Bring 3 years managing social for a consumer brand (gifts/lifestyle/housewares a plus) Proven growth and engagement across TikTok IG Pinterest YouTube etc A portfolio of TikToks/Reels/Shorts you concepted shot and edited Influencer/creator management experience: sourcing briefs rights reporting Comfort with platform analytics dashboards; can turn insights into actionTools You Know Comfort with common content and analytics tools (e.g. CapCut AdobeExpress/Premiere Canva Lightroom Mobile GA4 Linktree TikTok Shop) Experience with planning tools and influencer platforms is a plusNice to Have Experience with Adobe Photoshop/ After Effects Basic paid social tools (boosting allowlisting Ads Manager) SEO or discoverability knowledge Amazon listing support (images A bullets)ABOUT USSince 2004 Fred has been a leader in the gift industry creating clever quirky anddelightfully unexpected goods that add a spark of fun to everyday life. From kitchengadgets and games to playful party must-haves Fred products turn ordinary momentsinto something worth smiling about. Check out what we do at Apply:Applicants must be US your resume and examples of your best work to phone calls your mother never hears from you anymore.

Required Experience:

Manager

Required Experience:

Manager