Category Manager, Customer Communication

Position Title: Category Manager Customer Communication

Position Type: Regular - Full-Time

Requisition ID:40338

Category Manager Customer Communication

About McCain.

At McCain were feeding the world: from French fries to Smiles we contribute to the important role food plays in peoples lives. Thats why were dedicated to ensuring our core valuesFamily Authentic Trusted and Qualityshine through every day. As a privately owned family company with over 60 years of experience a presence in more than 160 countries and a global team of 22000 people our values and culture are at the heart of everything we do. We believe that we can work together along with our business and community partners to bring sustainable growth and positive change today tomorrow and for generations to come. Join us and see how you can MAKE IT at McCain!

Why join the McCain family.

• Your Life were here to help you fulfil your potential flourish and thrive in work and life.
• Your Success work alongside passionate individuals who are committed to supporting your career ambitions drive and success.
• Your Impact we want you to make a meaningful lasting impact for you for your colleagues and for the business.

About the role.

In every role McCainers are ambitious curious and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.

Reporting to the Senior Category Manager Category Strategy this is a high-impact execution-focused role at the heart of the Category Growth team. As Category Manager Customer Communications you will bring McCains Customer Value Proposition to life across retail QSR and foodservice channelshelping to drive brand preference and deliver sustainable customer and business growth.

Youll own the delivery of insight-led omni-channel customer communications shaping how McCain shows up with customers at every touchpoint. From leading customer sell-ins and coordinating trade engagement events to providing sharp commercial analysis that informs planning and decision-making your work will directly influence commercial outcomes.

Partnering closely with channel and environment specialists and a broad range of cross-functional teams youll ensure communications are relevant compelling and tailored to customer needswhile remaining agile to changing market dynamics. Youll also play a key role in equipping the GB leadership team with customer insight that supports effective business planning and strategic direction.

Leadership Principles.

Our principles each with related practices guide our actions across the organisation. Together they address how McCain interacts with our customers and employees and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles individual roles may focus more on a specific principle or principles.

We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights we drive mutual success.

We think big and plan ahead. Through ambition curiosity and smart risks we can accomplish goals refine processes and innovate to scale success.

We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first showing humility and working together.

We act like owners. Together we clear obstacles and do the work that makes us all successful and proud to be part of McCain.

Accountabilities.

Execute Category Strategy Initiatives

• Bring category strategy to life by partnering with environment and channel specialists to develop initiatives that work across multiple channels and customer types.
• Proactively collaborate with Commercial Operations Sales Marketing Innovation and international teams to ensure strong alignment and flawless execution.

Lead Omni-Channel Customer Communications

• Develop and deliver best-in-class omni-channel communication plans using the 3Cs framework ensuring consistent tailored messaging across all customer touchpoints.
• Create high-impact selling tools presentation materials and communication assets that enable commercial teams and resonate with customer partners.
• Continually evolve how McCain communicates with customers leveraging digital tools data-led storytelling and new communication formats.

Own Customer Sell-In Excellence

• Play a hands-on role in customer sell-ins leading category and marketing input to deliver compelling insight-rich presentations across Retail QSR and Foodservice.
• Influence customer stakeholders through structured data-driven narratives that clearly articulate the value of McCains Big Bet initiatives.

Deliver Category Insight for Commercial Planning

• Provide rigorous timely analysis of category consumer and shopper data to support commercial planning and decision-making.
• Develop maintain and enhance omni-channel market tracking to support senior commercial leaders with clear relevant insight.
• Utilise key data sourcesincluding Kantar Circana and dunnhumby (Retail); Lumina Intelligence and Circana CREST (Foodservice); alongside PowerBI SAP BI and other toolsto deliver impactful reporting and recommendations.

Track Performance Against Commercial Plans

• Apply market and customer insight to monitor performance versus agreed commercial KPIs.
• Build and maintain performance dashboards that translate data into clear concise and actionable updates for senior stakeholders.

Apply Advanced Data & Analytical Capability

• Demonstrate strong analytical expertise across retail and foodservice data sources market research loyalty data shopper panels and operator insights.
• Translate complex data into practical value-driven recommendations that support commercial action.
• Bring curiosity and pace to the role by exploring and adopting emerging technologiessuch as AI-enabled toolsto improve efficiency accuracy and insight quality.

Qualifications:

• 35 years experience in Category Management Commercial Support Insight or Data Analytics within FMCG/CPG retail or foodservice environments.
• Hands-on experience with syndicated and customer data including tools such as Kantar Circana dunnhumby (retail) and Lumina Intelligence or Circana CREST (foodservice).
• A strong analytical mindset with a proven ability to turn complex data into clear actionable recommendations that drive commercial decisions.
• Compelling communication and presentation skills with experience creating and delivering high-quality customer-facing selling stories.
• Highly organised and detail-focused comfortable managing multiple initiatives simultaneously in a fast-paced matrixed organisation.
• A collaborative and influential approach with the confidence to engage and align a wide range of internal and external stakeholders.

Location.

Being in the office every single day is a thing of the past. Here at McCain we champion hybrid working. This means we dont have a set expectation of exactly when you need to be in the office however we do encourage our full-time office-based people to connect in person with others for around half of their working time as thats the best way for us to build and maintain our connections. Our head office (Customer Experience Centre) is on the outskirts of Scarborough 1.5 hours away from Leeds City Centre and about an hour from York. We have lots of colleagues who travel to and from our Experience Centre (even if it is just for a good coffee!) and because hybrid really does mean hybrid at McCain they get the opportunity to collaborate with their colleagues when theyre in the office and balance that with working from home to ensure they get a good life-work balance.

The benefits of working for McCain.

Although we do encourage you to taste the goods youll be pleased to know we dont pay you in chips. For working hard youll also get a great salary and some pretty good benefits including:

• A generous Car Allowance
• An achievable yearly bonus based on personal performance.
• An excellent pension where we will pay double what you do up to a maximum of 12% of your pay
• Flexible holidays where you can buy & sell up to 5 days holiday per year
• Optional health cash plan
• Cycle to work scheme
• Chips In Volunteering Day Off - to make a positive impact to the competitiveness resilience and long-term development of McCain communities across the globe

And of course being part of a Global business there are great opportunities to shine/thrive should you wish to relocate in the future. We have an ambitious 5-year growth plan that presents development & progression opportunities for those who seek it out.

The McCain experience.

We are McCain: this statement is about our power collectively and our importance individuallyyour impact is a significant part of the business. Our winning culture focuses on authenticity and trust so we can always bring out the best in our people. Here you have the opportunity to learn grow and thrive while being yourself. Join our team to see why were better together.

#LI-OW1

McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business qualified applicants will receive consideration for employment without regard to race religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us knowand we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. You can understand how your personal information isbeing handled here.

Job Family:Sales
Division:GB Commercial Foodservice
Department:Category Strategy
Location(s): GB - United Kingdom : England : Scarborough
GB - United Kingdom : England : Hull
GB - United Kingdom : England : Leeds*
GB - United Kingdom : England : York*

Company:McCain Foods (G.B.) Ltd