Content Marketer
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Job Location:
Monthly Salary:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
About Almabase
Almabase is an alumni management software helping educational institutions in US UK CA with fundraising events and digital engagement. We help institutions connect with alumni donors volunteers and other supporters
Founded in 2013 were a bootstrapped organization focused on sustainable growth.
Position Overview
Were seeking an experienced content marketer to join our team. Were keen on growing further into the education non-profit space and expand into adjacent non-profit verticals like healthcare arts & culture.
Youll be responsible for content ideation execution and distribution. Your focus will be on deeply understanding our customers problems publishing content that addresses these problems optimizing user experiences on the blog & the website and implementing breadcrumbs that nudge prospects down the funnel to generate pipeline.
Roles & Responsibilities
This role has two major responsibilities - performance marketing & pipeline ops.
Content Execution
Understand audience problems & behavior to target with the right content based on their buying stage.
Write and edit long-form content: blogs whitepapers case studies newsletters and ebooks.
Ideate & execute SEO/GEO content in line with our brand narrative product capabilities and market positioning.
Use AI to set up workflows that help with content briefs drafts and edits.
Have a good grasp over SEO & GEO fundamentals - doing KW research creating content briefs internal linking of blogs etc.
Content Distribution & Reporting
Repurpose content into multiple formats and help respective stakeholders in the team to distribute it across channels - social media newsletters sales emails etc. (e.g. blog LinkedIn carousel email snippet and AI Videos).
Think about content distribution right from the ideation phase. Come up with a distribution strategy along with goals for each content published.
Track performance metrics (SERP rankings CTR traffic MQLs engagement) and continuously refine content based on insights.
Required Skills
Must-Haves:
Preferably Bangalore-based this will be a hybrid role for candidates in Bangalore.
0-2 years of experience as content marketer preferably in B2B SaaS.
Familiarity with Google Analytics Google Search Console SEMRush or Ahrefs or any other SEO tool.
Exceptional copywriting & creative writing skills.
Ability to structure thoughts communicate clearly & make genuine compelling pitches to convince stakeholders about your decisions.
Be detail-oriented analytical & have strong problem-solving skills.
Ability to come up with hypotheses experiment & reason out the results.
Good to-Haves:
A strong bias for action in executing tasks
Exhibit high agency & ownership in delivering results
A genuine curiosity about SaaS SaaS products & marketing.
Have a flair for copywriting & passion for unconventional creative expression
What to expect within the first year:
Within the first month
Get a deep understanding of the product ICP buyer journey and company goals.
Read top-performing content - blogs emails & landing pages to learn brand voice.
Audit gaps in content marketing funnel - traffic engagement conversions etc.
Align with content OKRs for the month/quarter.
Aim to write & publish at least 1 or 2 blogs.
Get yourself familiar with tools
Get to know the team you are working with. Schedule a 1-1 chat with as many members of the Almabase team across all functions to learn about how we work.
Within 3 months
Publish at least 3-4 high-quality content pieces (blogs guides landing pages) every month.
Contribute to the editorial calendar with topic ideas backed by SEO research.
Own distribution for all content published in a given month.
Drive consistent traffic growth and improve other key engagement and quality metrics.
Within 6 months
Work with the content strategist to craft a strategy for new markets or new campaigns. Maintain the content calendar.
Launch 12 SEO-driven content clusters with internal linking.
Optimize existing high-potential but average performing blogs for improved rankings & conversions.
Set up reporting dashboards for organic traffic content attribution and funnel performance.
Within 12 months
Identify long-term strategic content plays (reports pillar pages video content).
Create 12 flagship assets (industry report pillar page playbook case study series).
Introduce a scalable content repurposing model for video social and email.
Work with freelancers to scale our content throughput.
Develop internal playbooks for content creation SEO distribution and measurement.
You will work with your manager on identifying new areas of growth for you and the team.
Key Skills
- Business
- Marketing
- User Interface
- Web Content
- A/B
- Communication
- CRM
- Paid Search
- HTML
- Project Management
- Content Marketing
- Email Campaigns
- ROI
- Digital strategy
- Analytics
About Company
The integrated platform that works on top of your CRM for digital engagement, event management and online giving campaigns, turning 1000s of constituents into donors without more staff.
