CRO-Conversion Rate Optimizer

This is a remote position.

About the Company: Based in Washington US Hybrid Mediaworks is a custom web design and development services company delivering industry-specific customized website solutions to businesses. Our clients range from start-ups to established enterprises and we are committed to helping businesses communicate their brand story through their online presence. Our regional office in Pakistan is located in Islamabad and we have a team of talented professionals who are passionate about delivering high quality work.

We are seeking a highly skilled Content Writer with 4-5years of hands-on professional experience who specializes in conversion-focused content and optimization. This role requires direct practical experience with VWO (Visual Website Optimizer) and independent execution of A/B testing and analytics not reliance on a separate analytics team.

The ideal candidate understands user psychology funnel strategy and data-driven content optimization and can independently test analyze and improve content performance to drive measurable business results.

Key Responsibilities

• Write high-impact conversion-focused content for websites landing pages emails blogs ads and social media.
  
• Craft persuasive product messaging value propositions and CTAs that directly influence sales and lead generation.
  
• Develop content aligned with each stage of the customer journey: awareness consideration and decision.
  
• Independently design execute and manage A/B tests using VWO (Visual Website Optimizer) for copy layouts CTAs and messaging.
  
• Perform hands-on analysis of content and conversion performance using Google Analytics Search Console VWO insights Hotjar or similar tools.
  
• Apply SEO and keyword strategies to attract high-intent traffic and improve organic conversions.
  
• Use performance data to continuously optimize content for higher conversion rates.
  
• Collaborate with marketing product and design teams while maintaining ownership of CRO-related execution.
  
• Stay updated with CRO methodologies behavioral psychology and optimization best practices.
  
• Ensure content consistency brand voice alignment and clarity across all platforms.
  

Requirements

• Bachelors degree in Marketing Journalism Communications or a related field (preferred).
  
• 4-5years of experience in conversion-focused content writing.
  
• Mandatory hands-on experience with VWO (Visual Website Optimizer).
  
• Proven ability to independently handle Google Analytics A/B testing and CRO analysis (not dependent on a separate team).
  
• Strong understanding of funnels user intent persuasive writing and data-backed optimization.
  
• Experience writing sales-driven performance-oriented content.
  
• Excellent writing editing and proofreading skills.
  
• Ability to combine creative storytelling with analytical decision-making.
  

Key Skills:

• Conversion-focused copywriting
  
• VWO (Visual Website Optimizer) hands-on experience
  
• A/B testing & performance analysis
  
• Google Analytics & CRO tools
  
• SEO & keyword strategy
  
• Funnel-based content creation
  
• Data-driven storytelling
  

Benefits

Benefits

• Position Type: Remote
  
• Timing: 04:00 PM 01:00 AM
  
• Location: Hybrid MediaWorks First Floor Plot #176 Korang Road near Rahat Bakers I-10/3 Islamabad