MarComm Strategist Experienced FMOL Health
Share
Job Location:
Baton Rouge, LA - USA
Monthly Salary:
Not Disclosed
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
The Public Relations Strategist is a key leader in the Marketing & Communications Department responsible for developing and leading the public relations strategy for proactive and reactive media relations throughout the health system. This role ensures consistency of messaging tone and reputation management across all media channels serving as primary vision setter for PR initiatives in partnership with the Director of Public Relations. The Public Relations Strategist supports planning execution and evaluation of press events media engagement and crisis communications aligning public relations efforts with brand values organizational priorities and strategic objectives. This position maintains high standards of media interaction acts as a spokesperson when needed and leverages analytics to demonstrate the impact of PR activities. The ideal candidate brings expertise in strategic communications media relations and issues management.
Responsibilities
Main Responsibilities
- In partnership with the Director of Public Relations develop and implement an integrated public relations strategy that enhances the organizations reputation and advances strategic objectives across the health system.
- Serve as an advisor on media relations crisis communications and issues management as needed.
- Support planning coordination and execution of all press events announcements and media opportunities.
- Mentor PR strategists specialists and freelance contributors; foster creativity and professional development.
- Monitor analyze and report on media coverage sentiment and PR effectiveness; use insights to refine strategies and demonstrate value.
- Establish and support protocols and oversee response efforts for crisis communications and reputation management.
- Champion innovation in media engagement storytelling and use of emerging communication channels.
- Ensure compliance with organizational legal and ethical standards in all public relations activities.
- Media Relations Excellence: Ensures the highest standards in external communications and media engagement.
- Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI.
- Collaboration: Works cross-functionally to maximize PR reach and impact.
- Crisis Management: Supports responses to urgent media issues with calm and clarity.
- Compliance: Upholds legal ethical and brand standards in all public relations work.
Qualifications
- At least 5 years experience in Marketing
- Bachelors in Journalism Advertising or Marketing
Required Experience:
Senior IC
Key Skills
- Corporate Accounting
- ERP Sales
- General Services
- Healthcare
- Elevator Maintenance
- Accident Investigation
About Company
The Franciscan Missionaries of Our Lady Health System is one of the largest healthcare systems based in Louisiana and is the leading healthcare provider for more than half the state’s population. The health system is a non-profit, Catholic organization sponsored by the Franciscan Miss ... View more
