Product Marketing Manager, High-Velocity Events Lead, Zappos FBA

The High Velocity Event (HVE) Lead is responsible for end-to-end strategy planning and execution of major sales events including Prime Day Prime Big Deal Days and seasonal sales (Labor Day Sale Big Spring Sale etc.) on behalf of Zappos FBA. This highly visible role serves as the central orchestrator across buying planning pricing marketing and operations teams to drive event success and maximize customer engagement.

This role is ideal for a strategic detail-oriented professional who thrives in fast-paced environments and excels at orchestrating complex initiatives across multiple teams to deliver exceptional customer experiences and business results.

Key job responsibilities
* Strategic Event Planning & Alignment: Lead development of comprehensive event strategies and assortment frameworks months in advance; drive cross-functional alignment with buying planning pricing and leadership to establish clear objectives targets and trade-offs
* Merchandising Strategy & Product Curation: Own hero style selection strategy and deal portfolio composition; ensure product mix aligns with customer demand signals brand priorities and financial goals while balancing inventory investment and margin considerations
* Stakeholder Orchestration & Program Management: Serve as central point of coordination across multiple teams and functions; establish clear workback timelines ownership structures and communication cadences to ensure seamless execution
* Forecasting & Inventory Optimization: Partner with planning to develop accurate demand forecasts; proactively identify and resolve inventory risks qualification gaps and supply constraints that could impact event performance
* Performance Monitoring & Real-Time Optimization: Track event performance against targets throughout execution; identify opportunities and risks in real-time and activate appropriate levers to maximize results
* Marketing & Discoverability Strategy: Ensure event receives appropriate visibility across all relevant Amazon channels; advocate for Zappos placement in high-impact traffic drivers and coordinate marketing support across teams
* Continuous Improvement & Knowledge Sharing: Synthesize event learnings into actionable insights; facilitate post-event reviews with leadership and document recommendations to drive ongoing program evolution

- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Bachelors degree

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Usage of generative AI tools to enhance workflow efficiency with a willingness to learn effective prompting and evaluation practices.
- Ability to recognize opportunities where generative AI could enhance products workflows or customer experiences.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 120000.00 - 179600.00 USD annually