Sr Brand Manager
Share
Job Location:
Renton, WA - USA
Monthly Salary:
$ 108400 - 198800
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
At Wizards of the Coast we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse we continue to innovate and build new ways to foster friendship and connection. Thats where you come in!
We are looking for a Senior Brand Manager to become part of the Magic: The Gathering team in Renton WA. This key role focuses on crafting and steering go-to-market campaigns for important Magic releases. You will direct the campaign vision from beginning to completion making certain every launch provides unified storytelling impactful player interaction and clear business impact.
As an expert in your craft you will serve as a reliable collaboratortoProduct Creative and Marketing leadership. You will provide clarity alignment and drive to complex cross-functional projects. You will combine broad brand oversight with hands-on leadership to guarantee successful launches worldwide.
What Youll Do:
Design and lead top-tier go-to-market campaign strategies for Magic: The Gathering releases and efforts. Convert product vision player insights and business aims into a concise persuasive brief. This brief brings teams together around a unified ambition and plan.
Serve as the brand steward and strategic lead for assigned launches. Ensure every touchpointfrom creative development to channel executiondelivers a cohesive high-quality and authentic player experience that drives engagement and commercial impact.
Encourage align and lead cross-functional teams by using the brief to set direction. Establish success metrics and guide decision-making from earlyconceptthrough launch. Perform post-launch evaluation to ensure campaigns are focused coordinated and delivered with excellence.
Strategic Alignment & Influence
Partner closely with Product Marketing and franchise leadership to align campaign strategy with long-termbrand product and portfolio priorities.
Ensure all activationsdigital social retail events partnerships and communitywork together as part of a unified narrative and player journey.
Anticipate risks and tradeoffs proactivelysolving forcomplexity and ambiguity in fast-paced launch environments.
Cross-Functional Leadership
Serve as a keyliaisonbridging Product Marketing Creative Lifecycle PR Influencer Community Regional Marketing and Sales teams.
Drive alignment and decision-making in highly matrixed environments influencing without direct authority while strengthening relationships.
Provide clear direction feedback and prioritization to partner teams to keep campaigns on track andpassionateabout outcomes.
Channel & Audience Excellence
Direct channel strategy in collaboration with functional leads ensuring each channel activation is tailored to its audience while supporting the overall campaign narrative.
Championa player-first approach grounding campaign decisions in player insights behaviors and community expectations.
Ensure global and regional needs are considered early enabling scalable campaigns with local relevance.
Performance & Learning
Define success metrics and performance indicators in partnership with analytics and lifecycle teams.
Evaluate campaign performance synthesize insights and share findings that inform future launches and broader brand strategy.
Continuously improve campaign efficiency creativity and executional excellence.
What Youll Bring:
Bachelors degree in Marketing Business ora relatedfield.
710 years of experience in brand coordinated or go-to-market marketing preferably within gaming entertainment or consumer brands.
Demonstrated success leading large-scale multi-channel launches from strategy through execution.
Strong critical thinking paired with outstanding communication storytelling and collaboration skills.
Proven ability to influence cross-functional teams navigate ambiguity and drive projects across the finish line.
Deep understanding ofor strong passion forMagic: The Gathering and its diverse global player community is highly preferred.
We are an Equal Opportunity / Affirmative Action Employer
Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race color religion sex sexual orientation gender identity or expression national origin age marital status or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation please contact your recruiter or coordinator.
The base salary range for this position is $108400.00 to $198800.00. The hiring range will vary based on factors such as experience skills location and market conditions. Additionally employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Our Comprehensive Benefits Package Includes:
- Health & Wellness: Medical Dental and Vision Insurance
- Time Off to Recharge: Paid Vacation & Holidays
- Financial Well-being: Generous 401(k) Match
- Life & Family Support: Paid Parental Leave
- Giving Back: Volunteer & Employee Giving Programs
- Level Up Your Skills: Tuition Reimbursement
- Exclusive Perks: Product Discounts & More!
#Wizards
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Jetzt Spielzeug und Spiele von Hasbro entdecken. Auf der Website von Hasbro gibt es lustiges Spielzeug für Kinder, unter anderem Action-Figuren, Puppen, elektronische Spielzeuge, Brettspiele und vieles mehr.
