Senior Director of University Marketing

The Senior Director of University Marketing will lead strategic marketing communications and

storytelling efforts which support Cameron Universitys mission and institutional priorities. This

role combines marketing communications advertising and project management skills to develop

high-impact campaigns for the University. The Senior Director works closely with creative and

technical professionals within the University to ensure proper prioritization and execution of

deliverables. This includes overseeing staff designers and photographers and regularly collaborating

with colleagues across campus to develop a coordinated approach to all outreach efforts.

Developing strong connections with the Office of Advancement and the Division of Enrollment

Management to create marketing materials and campaigns to address philanthropic priorities and

meet enrollment objectives will be a key focus for the position.

Essential Functions & Basic Duties

Branding

Renew and elevate the Cameron University brand by redefining and adopting an updated institutional identity

Provide the education and training required to align messaging branding and storytelling across all campus units

Create publicize and enforce brand standards and guidelines based on the updated institutional identity

Strategic Planning

Develop and implement annual strategic marketing plans for the University in collaboration with senior and departmental leadership

Contribute to long-term strategic planning and drive innovation and excellence

Project Management & Operations

Oversee all marketing channels and projects including digital marketing web social media internal and external communications and print publications

Execute internal and vendor-led marketing campaigns including monitoring the campaign and project performance metrics timelines budgets and deliverables

Support content development for the University as well as departmental websites/ webpages publications and social media

Institute maintain and refine project management systems and tools

Manage relationships with various internal and external stakeholders; determine marketing needs projects and programs to align with University and unit objectives and goals; and supervise processes such as the development of marketing timelines related to such initiatives

Supervision & Staff Development

Hire train evaluate coach assign work set goals and objectives determine staffing needs and direct the work of the marketing team

Develop training options and/or improvement plans for employees to ensure exemplary operations

Budgeting

Assist in annual budget planning and administration as well as budget planning for marketing initiatives including expenditures revenue projections and project and program costs

General

Analyze data conduct market research and optimize marketing strategies based on industry trends and produce regular reports highlighting insights risks and optimization opportunities

Serve on various University committees

Remain abreast of current issues in higher education by participating in professional organizations and professional development opportunities

Other duties as assigned

Required Education Knowledge Skills and Abilities

Bachelors degree in marketing communications publications advertising English or a related field

Minimum of 5 years experience in marketing and communications

Superb writing and editing skills particularly the ability to write with clarity accuracy and brevity

Ability to adapt writing style to various mediums including marketing materials the web and social media and to work effectively with numerous constituencies including current students faculty and staff alumni the media and the general public

Keen eye for detail as well as careful attention to messaging and quality of writing

Web production skills with proficiency in professional graphic software applications and excellent understanding of electronic media capabilities including the creation and editing of video content for digital use

Experience with various scripting languages and the ability to create web media elements

Knowledge of best practices for use of all social media channels including Facebook X Instagram Snap Chat LinkedIn and YouTube

Experience with databases and the ability to collect analyze and compile reports based on data

Ability to strategically and creatively manage a wide range of projects and to work quickly and effectively on deadline projects

An understanding of the University community as a unique setting and knowledge of and sensitivity to current student concerns and interests

Preferred Education Knowledge Skills and Abilities

Masters degree in marketing communications public relations advertising English or a related field

Experience in marketing and communications at an institution of higher education

Physical Demands & Working Environment

Requires sitting at a desk and viewing a display screen for extended periods of time with frequent interruptions

Requires manual dexterity for typical office work

Must be able to partner with colleagues without exhibiting behavioral extremes

Must be able to provide appropriate constructive feedback to team members as well as respond appropriately to feedback and suggestions from management

Moderate lifting and carrying up to 20 pounds

Ability to operate a University vehicle

Some evening or weekend work may be required

INSTITUTION:Cameron University () is a state-supported regional institution located in Lawton Oklahoma that offers undergraduate and graduate degrees. Dedicated to excellence the university provides a wide range of economic cultural and educational opportunities for the betterment of all citizens. Masters-level graduate degrees are offered in business behavioral sciences and education; baccalaureate programs are offered in more than forty disciplines and associate degrees are offered in many other studies. The close proximity of Fort Sill contributes to an area rich in cultural diversity and provides the opportunity for frequent cooperative efforts. The combined community of Lawton/Fort Sill has a population of more than 100000 and is located adjacent to the picturesque Wichita Mountains Wildlife Refuge. A copy of the Universitys Annual Security Report listing crime statistics and university policies is available by contacting the Office of Public Safety or by accessing the report online at Attachments should include a cover letter indicating experience applicable to position resume transcripts (unofficial are acceptable at this point) names addresses and telephone numbers of three professional references.

DEADLINE:

Applications will be accepted until the position is filled.

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