Integrated Marketing Manager – Small Business Internet Direct Marketing, CRM

At T-Mobile we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant employee stock purchase plan 401(k) and access to free year-round money coaches. Thats how were UNSTOPPABLE for our employees!

Were looking for an Integrated Marketing Manager to join our growing Broadband Marketing team and help us lead the next wave of growth in Small Business Internet.

This role is essential for developing and executing marketing strategies that support commercial and brand objectives across multiple channels specifically Direct Mail Email and SMS. The role requires collaboration with commercial operations creative sales and analytics teams to orchestrate complex marketing initiatives effectively. Success is measured by the ability to deliver marketing programs on time within budget and that meet performance and brand goals. The ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success.

This is a hybrid position required to be in-office at least 3 days a week.

Job Responsibilities:

• Marketing strategy: Develop direct marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation

• Executional excellence: Work closely with campaign managers creative team audience team and other internal / external partners to ensure campaigns are launched on time on budget and error-free

• Data-driven insights: Leverage data analytics and a test-and-learn approach to identify opportunities and insights and translate needs into executable marketing plans that improve performance and deliver on objectives

• Strategic planning: Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market

• Customer-centric communications: partners with brand strategy and internal creative teams along with agencies on creation of world-class marketing communications that engage small business prospects and existing customers

• Cross-functional leadership: Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance

• Continuous improvement: Continually monitor ongoing results versus forecast new research and competitive intelligence to refine and improve performance. Work with operations brand analytics and other partners to streamline and automate processes and ensure execution with excellence

• Team player: Work with other team members and departments to identify and support team goals cross-selling and partnership opportunities to meet broader corporate objectives. Support other broadband marketing initiatives as requested

• Performance reporting: Prepare performance and test reports to inform leadership and partners of forecasts ongoing results challenges and opportunities

• Also responsible for other Duties/Projects as assigned by business management as needed

Knowledge Skills and Abilities:

• Experience in data driven marketing techniques and traditional database marketing is critical.

• Experience applying consumer insights to improve campaign targeting delivery performance etc.

• Campaign leadership skills end to end campaign development including strategy segmentation targeting a multi-channel/omni-channel environment.

Education and Qualifications:

• Bachelors degree in business marketing communications or related field of study; Masters/Advanced degree preferred. Or combination of education and experience deemed equivalent

• 3 years of marketing experience in successfully building and executing broad direct marketing plans with recognized B2C brands

• Familiarity with campaign management and delivery tools such as Adobe Campaign Pardot Salesforce Hubspot or similar

• B2B marketing experience is a strong plus

• At least 18 years of age

• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): <10%

Base Pay Range: $88200 - $159200

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range.

At T-Mobile employees in regular non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location T-Mobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave family building benefits back-up care enhanced family support childcare subsidy tuition assistance college coaching short- and long-term disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary long-term care insurance. We dont stop there - eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about T-Mobiles amazing benefits check out.

Never stop growing!
As part of the T-Mobile team you know the Un-carrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable!

T-Mobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process please let us know by emailing or calling 1-. Please note this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.