Digital Marketing Manager | Huha
Share
Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Bloom is a full-service workplace design consultancy representing Huha on their search for a Chief Financial Officer to join their team. As Talent Advisors we will be the liaison between our Huha and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our clients team if you are selected as the successful candidate. We look forward to seeing your application!
-------
Huha is an underwear brand making healthier comfier skin-layer basics that encourage ones sense of body positivity and the process of creating what is better for our bodies and minds we are creating a better world too.
We believe that everyone deserves to feel comfortable in their skin. For too long weve been trained to think that the way we look is more important than the way we feel and were on a mission to change that.
We are a small but dedicated team with great ambitions. As a fast-growing startup we believe that if we set our minds to a unified goal and work together to achieve it the moon is the limit. Since our inception we have doubled our growth year-over-year given back to dozens of wonderful charities and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity.
Huha is on a mission to create healthier more comfortable garments that improve ones sense of body positivity and self-love. Our values guide our work and our mission guides our values.
About the Role
Reporting to the VP eCommerce & Digital Marketing (and partnering closely with Brand and Creative) the Digital Marketing Manager owns the performance and content for our paid media channels. You are hands-on and analytical with a knack for turning data into actionable insights while managing campaigns that deliver real results.
This is the first dedicated Digital Marketing Manager role at the company giving you the opportunity to build scale and own paid media initiatives from the ground up. You thrive in a fast-paced entrepreneurial environment enjoy managing cross-functional partners and agencies and are energized by optimizing customer acquisition ROI and driving online traffic.
You love exploring new channels testing and iterating on campaigns and collaborating closely with Brand Creative and eCommerce teams to ensure our digital presence reflects the brand story while driving business impact.
The Opportunity
- Paid Media & Campaign Management
- Own the day-to-day management and performance of all paid media channels including Meta Google & SEM TikTok and Affiliate programs.
- Plan coordinate and execute paid media campaigns end-to-end including creative asset briefing content calendar management and delivery to agencies.
- Develop A/B testing strategies across campaigns and channels interpreting results to optimize performance.
- Monitor and manage campaign budgets including multi-million dollar annual spend ensuring spend efficiency and ROI.
- Stay ahead of trends platform updates and compliance requirements to maintain cutting-edge campaign performance.
- Strategy & Optimization
- Contribute to the overall digital marketing strategy supporting full-funnel planning and execution.
- Track and report on key KPIs including ROAS CAC MER new customer acquisition and site traffic.
- Analyze channel performance and provide actionable insights to improve targeting creative and spend efficiency.
- Identify opportunities for new channels or paid media innovations to drive growth.
- Agency & Vendor Management
- Manage relationships with external agencies and vendors to ensure high-quality execution timely delivery and alignment with strategic goals.
- Oversee agency performance and provide clear guidance feedback and optimization recommendations.
- Implement scalable workflows RACIs and quality standards across teams and partners.
- Cross-Functional Collaboration
- Partner closely with Brand Creative eCommerce Customer Care and Product teams to align campaigns with brand messaging site promotions and product launches.
- Ensure paid media strategy integrates seamlessly with owned and earned channels.
- Support collaboration with Finance to monitor budgets and reconcile performance.
- Analytics & Reporting
- Maintain digital analytics platforms (e.g. GA4) to monitor user behavior campaign performance and ROI.
- Deliver weekly and monthly performance reports and insights for internal stakeholders.
- Support budget building and forecasting for paid media channels.
- Translate data into actionable strategies to continuously optimize campaigns and budgets.
What You Bring to the Table
- 4 years of hands-on experience managing paid media channels for DTC brands.
- Deep experience with Meta Google Ads and TikTok campaigns.
- Experience managing agencies and/or vendor partners.
- Managed annual paid media budgets of $ experience planning briefing and managing creative content for paid campaigns.
- Skilled in campaign reporting performance analysis and data-driven decision-making.
- Experience optimizing customer acquisition CAC and ROAS.
- Shopify or eCommerce platform experience.
- Experience with additional channels (YouTube Pinterest Reddit CTV influencer podcast DOOH).Experience working in high-growth entrepreneurial environments.
- Knowledge of attribution modeling marketing tech stack and emerging digital marketing trends.
- Dont sweat it if you dont have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity then we want to hear from you!
The Interview Process
- Phone screen with Caitlin Talent Advisor from Bloom
- Virtual interview with Missy (VP eCommerce & Digital Marketing)
- Final in-person or virtual interview with Alexa (Founder & CEO)/Jona (COO)
- Reference checks
- Offer
Location & Working Hours
- This is a hybrid role based in Vancouver Canada and will require travel to our office.
- At this time we are only considering candidates based in the Vancouver area for this role. We appreciate your understanding and encourage you to explore other opportunities with us in the future if youre located outside of this area.
Total Rewards
- Annual salary ranges from $90000 - $110000 CAD
- 15 days of vacation
- Comprehensive Extended Health & Wellness Benefits including dental prescription drugs travel insurance virtual healthcare AD&D and access to confidential EFAP support
- A welcome to Huha product package (all our best sellers!!) plus complimentary products for every new style and limited colours we launch
- Enjoy an extra staff discount on any additional purchases plus a Friends and Family Discount for you to share
Like Bloom Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidates journey is consistent and the selection process is unbiased Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply please submit your application via Bloom.
How We Hire
Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidates journey is consistent and the selection process is unbiased the team at Huha will not be responding to any personal messages regarding this role or other opportunities.
Huha is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race colour ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. Were looking for motivated and compassionate people who can execute from the ground up and support the work that Huha believes in. Huha is committed to developing an inclusive barrier-free recruitment process and work environment.
Should you require any accommodation please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance requests for information in accessible alternative format or to report any accessibility problems please share in your application or email emailprotected.
Our use of AI in hiring
We believe transparency matters especially as technology evolves.
At Bloom we may leverage AI as a supportive tool when developing role descriptions interview questions take home assignments and interview guides where appropriate with the goal of improving clarity consistency and accessibility for candidates. However we do not use AI to source assess screen or interview candidates. Every application is reviewed by a human every interview is conducted by a human and all hiring decisions are made by people not automated systems. Human judgment care and accountability are central to how we hire.
Required Experience:
Manager
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
Outsourced HR Solutions for the not-for-profit, government and community services sectors. We can be your HR team, or support your existing one with additional capacity.
