Senior Paid Search Manager

Los Angeles, CA - USA

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

TITLE: Senior PPC Manager
TYPE: Full-Time
COMPENSATION RANGE: $160000 $190000 (DOE)
LOCATION: Los Angeles CA (Downtown Los Angeles)
WORK SCHEDULE: Onsite Monday to Friday
INDUSTRY: Legal Services / Personal Injury

*Must be authorized to work in the U.S. We are unable to sponsor for this position**

COMPANY INFO

A fast-growing personal injury law firm operating in a high-volume high-intent inbound lead environment. The organization is known for aggressive digital marketing rapid scaling and performance-focused case acquisition systems.

ROLE

The Senior PPC Manager owns end-to-end PPC performance and attribution pipelines across high-intent lead generation channels. This role builds optimizes troubleshoots and scales complex paid acquisition systems to improve cost-per-case lead quality and overall case acquisition outcomes.

Key Responsibilities

Build manage and optimize Google Ads Bing Performance Max YouTube and Microsoft Ads campaigns.
Improve lead quality CPL ROAS and cost-per-case through continuous testing.
Create and execute testing roadmaps across copy bidding landing pages and audience strategies.
Manage Google Local Service Ads: performance service areas reviews dispute resolution.
Maintain and optimize Google Business Profiles for accuracy and compliance.
Ensure flawless attribution and lead flow across Google Ads CallRail Intaker Salesforce.
Troubleshoot issues across Zapier CallRail chatbots IVR routing and CRM integrations.
Verify accurate attribution prevent duplicates and maintain Salesforce data integrity.
Conduct weekly call audits to evaluate intake performance and case retention quality.
Test call routing paths weekly to ensure correct queues escalations and language routing.
Analyze funnel performance (connected qualified contract sent retained).
Deliver weekly reporting on leads spend CPL projections and down-funnel insights.
Present strategic recommendations competitive analysis and performance enhancements.
Train new staff on marketing systems routing logic workflows and attribution.
Ensure compliance with Google Ads policies brand standards security protocols.
Document system changes and maintain SOPs.

REQUIRED & PREFERRED QUALIFICATIONS

Required

9 years hands-on PPC experience in high-budget ROI-driven environments.
Proven ability to improve CPL ROAS cost-per-case and lead quality.
Expert-level mastery of Google Ads Performance Max YouTube Microsoft Ads smart bidding and audience strategies.
Experience integrating PPC with Salesforce or comparable CRMs.
Strong proficiency with CallRail Zapier chatbots landing page testing and dynamic tracking setups.
Deep analytical skills using GA4 and performance dashboards.
Demonstrated ability to build full-funnel acquisition systems.
Personal injury or call-based lead generation experience.

Preferred

Experience with Intaker Unbounce VWO Segment or IVR routing systems.
Experience working with intake or call center operations.

TITLE: Senior PPC ManagerTYPE: Full-TimeCOMPENSATION RANGE: $160000 $190000 (DOE)LOCATION: Los Angeles CA (Downtown Los Angeles)WORK SCHEDULE: Onsite Monday to FridayINDUSTRY: Legal Services / Personal Injury *Must be authorized to work in the U.S. We are unable to sponsor for this position** COM...