Influencer Marketing & Partnerships Lead Yoshi en (all genders)
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Monthly Salary:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
Your role
As the Lead Influencer Marketing& Partnerships youll have the rare opportunity to significantly scale our already successful flagship influencer channel for Yoshi en Tea while strategically laying the groundwork for our expansion into a new vertical. Your role will be pivotal in defining how Yoshi en connects with its audience leveraging influencers and partners to amplify our presence and establish a strong brand reputation in the tea industry and beyond.
You will strategically lead our influencer& partnerships initiatives reporting directly to the C-Suite while also managing and mentoring a dedicated Junior Influencer Marketing Specialist. This is a hands-on leadership role that demands strategic vision creativity and the ability to manage youre a tea enthusiast with a passion for authentic branding love networking with influencers and have the drive to bring fresh ideas to life in a multi-brand context we want to hear from you.
So what can you expect to work on
Core Focus: Scaling Yoshi en - Leading Teas of the World
Scale and Strategize:Take full ownership of the influencer marketing strategy forYoshi en setting the foundation for long-term substantial and profitable growth and impact across the DACH region.
Leverage Relationships & Strategic Synergy: Identify and collaborate with top-tier influencers and thought leaders in the health food and lifestyle sectors. This includes close coordination with the Sunday Natural Influencer Marketing and Sales Teams to leverage their network of therapists and doctors for strategic outreach regarding our functional teas.
Master the Details:Oversee every aspect of influencer partnerships from outreach and onboarding to campaign execution and performance analysis ensuring seamless processes and scalable tools.
Lead and Mentor:Act as the leader and direct mentor for the Junior Influencer Marketing Specialist guiding them in daily operations and campaign execution for the tea brand.
Event Management:Plan organize and execute physical and digital influencer eventsto deepen relationships and generate high-quality brand visibility.
Strategic Expansion: New Skincare Venture
Build the Foundation (H1 2026):Initiate and define the strategic planfor the Influencer Marketing channel of our new premium skincare brand preparing the channel for its launch phase in 2026.
Vision & Alignment:Develop creative strategies for this new vertical that resonate with the target audience and align with the brands values of quality and authenticity.
Stay Ahead of Trends:Keep a pulse on the latest industry trends technologies and influencer developments applying insights to both the scaling tea channel and the planning of the new skincare channel.
Performance and Negotiation
Be a numbers-driven negotiator:Track campaign performance analyze data and ensure were maximizing ROI while staying within budget across all influencer activities.
Bring creative ideas to life:Brainstorm innovative approaches to influencer marketing that captivate audiences and elevate our brand identity across our portfolio.
Your profile
Seasoned influencer marketer & Leader:You bring deep knowledge of the DACH influencer ecosystem with proven success building relationships executing impactful campaigns and managing a direct report.
Results-driven and hands-on:You thrive in startup environments where youre both the strategist and the executor ready to roll up your sleeves to make things happen.
Master negotiator:Youre skilled at forging strong partnerships with influencers and ensuring mutually beneficial outcomes all while keeping an eye on the budget.
Analytical and data-savvy:You use metrics to measure success optimize campaigns and make data-backed decisions that enhance brand impact.
Creative and organized:Youre a big-picture thinker with an eye for detail capable of juggling multiple projects (core brand scale strategic launch) while keeping everything running smoothly.
Passionate networker:Youre naturally outgoing love building connections and enjoy attending events to expand your reach and influence.
Tea lover:Your passion for tea and tea culture aligns perfectly with our mission to create a world-class tea experience.
Languages & location:Native or C1-Level in German and fluent in English youre ready to work a minimum of four days a week from our Berlin office.
What we offer
An appealing discount on all of our products.
We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year.
The Urban Sports Club membership Swapfiets bike rental and a subsidy for the BVG ticket.
Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi Bosch Apple or Expedia.
You will be given real ownership and plenty of room for new initiatives as well as the opportunity to contribute your expertise and implement your great ideas.
Inviting office spaces with access to plenty of organic teas.
We the Yoshi Group like to celebrate each other! Regular tea & office parties Christmas and summer feasts and various influencer events such
About us
We take our ecological responsibility very seriously: thats why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass making them almost entirely recyclable.
Our diverse team in Berlin consists of over 290 employees from more than 40 nationalities and continues to grow but at a sustainable pace. Our goal is to foster a collaborative supportive and inclusive work environment with a diverse group of motivated talented and visionary team members.
We highly value equality of opportunity and inclusivity and we would like to particularly encourage women and candidates from under-represented backgrounds to apply even if you dont match with 100% of the requirements.
Key Skills
- Administrative Skills
- Facilities Management
- Biotechnology
- Creative Production
- Design And Estimation
- Architecture
About Company
Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves ... View more
