Job Description
Are you energized about delivering impactful marketing to help ignite love for LEGO in the hearts of kids and adults
Join us on an exciting journey in the recruitment of new consumers and shoppers into the LEGO brand!
No relocation assistance is provided for this role.
Core Responsibilities
1. Instore and Trade Plan Execution (60% of time)
Work with trade marketing team in smaller scale occasions campaign planning store opening and revamp and channel support to deliver full year trade marketing plan
Lead local creative agencies and work with different teams to implement annual plans including instore hands-on events and visual set-up
Lead in bricks-on hand instore experience from plan to execution to create engaging brick building experience for our audience
Drive daily communication with field sales and related functions on instore material production/installation and feedback collection
2.Brand Marketing Campaign Planning & Coordination (20% of time)
Proactively participate in marketing brain-storming sessions and assists in ATL/BTL supports including overall marketing coordination work external partnerships and events support
Owner of at least 1-2 brand marketing activities under the supervision of the Brand Leads. Work scope including plan execution and AAR
Key owner of brand marketing team content assets bank in charge of proofread/localization of product texts brand catalogues leaflets and digital assets
Lead the asset development process by working with local creative agencies
React to requests from functional teams/customers/partners on product related info
3.Marketing Team Organization & Support (20% of time)
Work with operation team in marketing inventory withdraw/delivery to fulfill business needs
Assist the team to ensure inventory condition and storage level in both LDC and office storage area
Monitor marketing teams budget spending and planning and closely work with Finance team to ensure the accuracy
In charge of budget reporting process on a monthly basis
Play your part in our team succeeding
The Marketing team is divided into 4 functional teams Brand Digital Trade Marketing and PR/Events. You will report to the Marketing Director (HK/TW/MO).
The Marketing Coordinator position plays a key role in assisting all functions of the wider marketing team achieve their daily objectives. The role is pivotal for maintaining administrative order and helping to implement key initiatives that drive Marketing success.
The HKTW Business Unit is mainly focused around sales marketing and operations and therefore medium term career progression within marketing and other areas are available if performance and potential indicators are realized.
This role will require occasional weekend and/or out of office hours and also occasional domestic travel may be required.
Do you have what it takes
Min 1 year work in marketing / trade marketing / sales within an FMCG and/or consumer goods industry would be ideal
Strong analytical skills and experience with data to deliver reporting and actionable insights
Strong writing and communication skills
Strong sense of ownership and self-motivation
Organized and methodical approach to tasks with high attention to details
Able to multi-task
Drive for consistent follow through and high quality work
Strong communicator and excellent customer service
Keen interest in learning and growing!
#LI-JL3
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Required Experience:
IC
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