Senior UX & Content Writer (German-speaking)
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Job Location:
Monthly Salary:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
At every were building a brand around making feeling and living better effortless and language plays a central role in how people experience that promise.
Were looking for a Senior UX & Content Writer to own written communication across our customer experience from product flows and account UX to emails landing pages educational content and long-form storytelling.
This role sits in the Brand team reporting to the Director of Brand & Product Marketing and works very closely with Digital Product CRM and Acquisition making it ideal for someone with a strong UX writing background who also enjoys shaping content throughout the entire customer journey.
Youll help turn product and brand direction into clear human language playing a key role in transforming every into a truly content-driven user-centric brand.
What youll do
Own UX writing across the customer journey
- Craft UX copy for:
- account dashboard
- subscription management
- onboarding and retention flows
- empty states guidance and system messages
- Ensure clarity consistency and tone across all product touchpoints
- Work closely with Product Design and Engineering to improve user experience through language
Turn product and brand direction into clear human language across product flows emails and web content
- Turn brand and product marketing direction into clear convincing copy
- Shape how product value and feeling better are communicated without health claims or jargon
- Collaborate with Brand and Product on campaigns and launches to ensure messaging lands across touchpoints
Write across key content surfaces
- Write engaging conversion-oriented website and landing page copy
- Create impactful CRM content (emails lifecycle messaging)
- Develop customer education content: guides articles and branded materials
- Ensure a cohesive voice across UX marketing and education
Support editorial SEO & content systems
- Write long-form blog content aligned to brand themes and search intent
- Participate in keyword research and SEO/G/AEO strategy
- Refresh and optimize existing content
- Upload and maintain content in our headless CMS (Sanity)
- Help build structured content systems (library taxonomy workflows)
Who you are
A highly skilled writer
- Experience writing content for DTC emails landing pages UX copy SMS educational content and long-form articles.
- Deep understanding of tone structure and customer and user motivations.
- Strong English (C2) can write English-first with excellent grammar clarity and nuance.
- Native German also with excellent grammar clarity and nuance.
SEO-competent
- Comfortable with keyword research content clustering and search intent.
- Skilled in on-page optimization and metadata.
- Familiar with schema basics (FAQ article markup).
- Able to monitor performance and spot improvement opportunities.
Comfortable with complexity
- Loves managing many content surfaces at once.
- Strong in structuring information and designing workflows.
- Enjoys shaping content systems not just writing.
- Able to thrive with ownership and autonomy.
Experienced
- 58 years in content writing content management or SEO-focused editorial roles.
- Ideally in DTC wellness/health subscription ecommerce or consumer tech.
- Experience with headless CMS (e.g. Sanity) is a plus but not required.
Working style
- Independent and proactive
- Fast but high quality
- Organized and systematic
- Comfortable collaborating across CRM Brand Product
- Energized by helping consumers build healthier habits with less effort
Please provide a portfolio in your application.
Key Skills
- Content Management Systems
- Enterprise Software
- HR Sourcing
- Information Architecture
- Technical Writing
- User Research
- Adobe Captivate
- Copywriting
- Figma
- Content Strategy
- Taxonomy
- Writing Skills
About Company
We’re on a mission to make good food accessible to everyone, everywhere and anytime. Good food means tasty, healthy and ecologically and socially sustainable.
