Fractional CMO (Brand, Content & Storytelling)
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Job Location:
Laguna Beach, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Were hiring a Fractional CMO focused on Brand Content & Storytelling!
Summary
- Flexible Title: Can tailor to reflect your skills & experience.
- Flexible Time: Part-time or project-based preferred. Not a full-time role.
- Flexible Commitment: Can do project sprints ongoing retainer or milestone-based.
Why fractional We launch end of Q1 2026. We need a strategic communicator to help us tell our story.
About Us
Were a credible funded remote-first startup led by a serial technical founder and backed by a 20-person team. The product is live in private alpha.
Learn more about our founder team and comp structures at .
About The Role
This is not a performance marketing or demand gen role. This is about narrative architecture.
Were creating a new category which means we cant win by comparing features to competitors. There are no direct competitors. We need to help people understand what this is why it matters and how it fits into workflows they already have.
Our audience is extremely diverse multiple personas with different pain points backgrounds and use cases. Your job is to craft messaging that resonates across all of them without becoming generic mush.
Youll own the story we tell and how we tell it through our website landing pages blog content and foundational messaging. This includes both copy and UI design we need someone who can craft the words and the visual experience that brings them to life.
Compensation
Up to $350000 annualized max total compensation (prorated for part-time); cash and equity components to be negotiated (amount reflects combined cash and equity components).
For project-based engagements were open to milestone-based payments or monthly retainers.
What Success Looks Like in 60 Days
- Youve developed a messaging framework that speaks to multiple audience segments without fragmenting the brand
- Youve designed the primary website pages homepage product pages about page with both the UI/visual design and copy that educates rather than sells
- Youve created landing page designs for key personas with at least 1 live pages (copy UI) for each of dozens of target personas
- Youve established a blog/content strategy that positions us as the thought leader in this emerging category
- Youve built a brand style guide covering voice tone visual identity typography color palette and UI patterns that can scale with future hires
- Youve defined the visual language how we use imagery iconography whitespace and motion to reinforce our narrative
What Youll Do
- Tell our story develop the core narrative that explains what were building why it matters and who its for
- Design the website create the UI/visual design and copy for primary pages landing pages and blog (Figma Webflow or similar)
- Own the full page experience information architecture layout typography imagery copy and interaction patterns
- Create messaging for diverse audiences craft copy that resonates with multiple avatars without feeling diluted or generic
- Educate dont compare help people understand how to apply this new thing to their existing workflows (were not competing on features; were creating a new category)
- Build design and content systems establish UI components templates and guidelines that the team can execute on after youve set the direction
- Define visual identity color typography iconography imagery style and how these reinforce the brand narrative
- Set the editorial and visual tone define the voice and look that will carry through all touchpoints from blog posts to onboarding emails
What Were Looking For
- Proven experience in brand storytelling category creation and foundational messaging at a startup or early-stage company
- Strong portfolio showing website design (UI) AND copy youve done both not just one
- Experience speaking to audiences of varying sophistication simultaneously from seasoned VCs to first-time investors from power users to complete beginners without talking down or over anyones head
- Experience messaging to diverse multi-segment audiences without defaulting to lowest-common-denominator copy
- Comfortable with explain the new youve helped audiences understand unfamiliar products or services before
- Strategic thinker who can also execute you can set direction design the page and write the first draft
- Strong visual design sensibility typography layout color imagery whitespace
- Comfortable working fractionally youve juggled multiple clients and know how to deliver value in limited hours
- Experience with category creation or blue ocean positioning is a major plus
- Startup experience preferred you know how to move fast with imperfect information
What Youre NOT
- Not a social media manager (though you may inform social strategy)
- Not a performance marketer or demand gen specialist
- Not someone who needs a big team to be effective
- Not a feature-comparison copywriter if your instinct is vs. Competitor X this isnt the right fit
Company Industry
IT Services and IT Consulting
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
