Chief Marketing Officer

The Opportunity

The Chief Marketing Officer role is established to strategically lead and integrate all aspects of marketing communications customer experience analytics branding and ESG initiatives. This position ensures that every business decision is guided by deep customer insights and data-driven analysis while strengthening brand equity and stakeholder trust.

Responsibilities:

1. Strategic Marketing Leadership

• Develop and execute a comprehensive end-to-end marketing strategy aligned with business objectives and customer needs

• Drive digital marketing transformation including lead generation campaign optimization and sales conversion across all distribution channels.

• Oversee the development and implementation of online and social media strategies to enhance brand visibility customer engagement and generate leads.

2. Customer Experience and Centricity

• Champion a customer-first culture across the organization embedding customer insights into all business decisions.

• Lead the implementation and governance of transactional and relationship Net Promoter Score (NPS).

• Design and optimize customer journeys using human-centered design and journey mapping methodologies.

3. Data Analytics and Insights

• Establish a data-driven decision-making culture by building a center of excellence for analytics.

• Leverage customer segmentation and predictive analytics to inform strategy and drive business performance.

• Monitor and report on analytics value enablement to support key performance indicators (KPIs).

• Design and implement Artificial Intelligence use cases for Malaysia business.

4. Brand Management

• Define and execute a brand strategy that aligns with Manulifes global brand promise and local market dynamics.

• Ensure brand governance and consistency across all customer touchpoints and marketing materials.

• Support sales and promotional activities with effective branding and event strategies.

5. Communications (provide matrix oversight. Worked closely with Emerging Markets Head of Communications)

• Drive internal communications strategy to foster employee engagement reinforce Manulifes culture and values and ensure clarity of corporate priorities in the market aligning to Asia strategy.

• Oversee external communications including media relations stakeholder engagement (such as investor and partner communications) and thought leadership initiatives to enhance brand reputation and support business growth.

• Support and govern a risk communication framework to proactively manage reputational risks and ensure timely transparent engagement during critical events.

6. Environmental Social and Governance (ESG) and CSR

• Integrate ESG principles into marketing and brand strategies to reflect Manulifes commitment to sustainability.

• Build partnerships that enhance brand differentiation and social value for community investments

• Drive ESG initiatives across the company

• Ensure adherence to sustainability and climate change regulatory requirements including ESG committee Board updates and reporting (measurement tracking and regulatory reporting Annual Report sustainability statements)

7. Executive Leadership and Talent Development

• Serve as a key member of the Executive Committee contributing to the overall strategic direction of the business.

• Lead mentor and develop a high-performing marketing and communications team

• Foster a collaborative innovative and purpose-driven culture within the department.

• Oversee succession planning and career development for key leadership roles.

Required Qualifications:

• A recognized university degree or professional diploma in Marketing Business Administration Communications or a related field.

• Minimum 15 years of progressive experiencein marketing with a strong track record of leadership in strategic marketing digital transformation customer experience and brand management.

• Proven experience inleading large cross-functional teamsand managing complex marketing operations in a dynamic customer-focused environment.

• Demonstrated success indeveloping and executing integrated marketing strategiesthat drive business growth customer engagement and brand equity.

• Solid understanding of theinsurance or financial services industry with the ability to navigate regulatory environments and market dynamics.

• Experience indata analytics and customer segmentation with a strong grasp of how to leverage insights to inform business decisions.

• Strong background incorporate communications media relations and reputation management.

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .