Director, Marketing, APAC Heart Recovery
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at
Job Function:
MarketingJob Sub Function:
Strategic MarketingJob Category:
ProfessionalAll Job Posting Locations:
Singapore SingaporeJob Description:
We are seeking an experienced strategic and commercially minded Marketing Director to lead the APAC marketing strategy for our Heart Recovery portfolio. This role will develop and execute integrated evidence-driven marketing plans that accelerate adoption across acute care postacute rehabilitation and community care settings. The Marketing Director will partner closely with Medical Affairs Market Access Sales Regulatory and local affiliate teams to deliver launch excellence sustained growth and exceptional patient and clinician experience across diverse APAC markets.
Lead end-to-end commercial launch planning and execution across APAC including pre-launch evidence synthesis local adaptation training launch communications and post-launch optimization.
Translate global strategy into market-tailored campaigns; partner with local affiliates to ensure compliant and culturally-relevant deployment.
Manage product lifecycle: positioning messaging pricing support promotional materials and value proposition evolution informed by real-world data.
Drive evidence generation & HEOR partnerships to create compelling clinical and economic value propositions for payers and hospital procurement.
Design and execute omnichannel HCP and patient engagement programs (digital congress KOL-led education clinical training).
Lead market segmentation customer journey mapping and account-based marketing initiatives to increase penetration in target hospitals and post-acute care providers.
Own marketing budget and vendor/agency relationships; ensure ROI tracking and continuous optimization.
Provide commercial enablement: sales tools training scientific narratives and competitive intelligence to support field teams.
Collaborate with Medical Affairs on KOL strategy clinical trials support and scientific communications.
Monitor performance via agreed KPIs market feedback and competitive landscape; iterate strategies rapidly.
Build and coach a high-performing cross-functional marketing team and foster collaboration across APAC.
Qualifications
Bachelors degree in Life Sciences Business Marketing or related field; MBA or advanced degree preferred.
10 years of marketing experience in pharmaceuticals medical devices diagnostics or digital health with at least 5 years focused on cardiovascular / cardiology / cardiac rehabilitation or closely related therapeutic areas.
Proven track record of leading regional launches and driving commercial growth across multiple APAC markets.
Strong experience with evidence-based marketing HTA/market access engagement and collaborating with Medical Affairs and clinical stakeholders.
Demonstrated capability in omnichannel marketing digital patient/HCP engagement and data-driven campaign measurement.
Experience managing P&L or significant marketing budgets and external agencies.
Excellent stakeholder management skills able to influence senior clinicians payers and regional leadership.
Fluent in English; additional regional language skills (e.g. Mandarin Bahasa Indonesia Thai Korean Japanese) highly desirable.
Preferred skills / capabilities
Deep understanding of APAC healthcare systems hospital procurement processes and reimbursement dynamics.
Experience with digital therapeutics remote monitoring or rehabilitation platforms is a strong plus.
Strong analytical skills comfortable with market analytics segmentation and building business cases.
Cross-cultural leadership and experience coordinating multi-country implementations.
Creative thinker with a patient-centric mindset and sensitivity to local cultural nuances.
High emotional intelligence resilience and ability to operate in matrixed organizations.
Required Skills:
Preferred Skills:
Brand Marketing Brand Marketing Brand Positioning Strategy Business Alignment Business Storytelling Business Valuations Consulting Critical Thinking Cross-Functional Collaboration Customer Intelligence Data Analysis Data-Driven Decision Making Digital Strategy Execution Focus Financial Analysis Go-to-Market Strategies Industry Analysis Market Research Negotiation Problem Solving Product Development Lifecycle Product Portfolio Management Product Strategies Program Management Strategic Thinking 1 moreRequired Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
About Johnson & Johnson A t Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s larges ... View more
