Head of Paid Search (mfd)

We are seeking a strategic data-driven Head of Paid Search (m/f/d) to own and scale CLARKs PPC investment across multiple international markets and both web and app environments. The ideal candidate brings deep hands-on operational experience in managing paid search and other emerging PPC channels (Pmax App Campaigns Demand Gen) as well as leadership capability - balancing rigorous optimisation with the ability to set vision forecast growth and influence senior stakeholders.

Experience in insurance fintech or other high-regulation high-LTV categories is strongly preferred. You understand how to operate in competitive auction environments manage strict compliance considerations across different regulatory landscapes and optimise toward down-funnel commercial outcomes.

This role is reporting into the Director Paid Media and is a vital part of Clark Central Growth organisation.

• Own the paid search roadmap and budget across multiple markets ensuring local nuances are reflected in targeting creative and bidding strategy.

• Align goals with global commercial targets ensuring performance variation across market maturity and competition levels.

• Lead mentor and develop a high-performing in-house global paid search team

• Oversee campaign structures across Google Ads Microsoft Ads and app acquisition channels in multiple territories.

• Champion experimentation: RSAs landing page variants CRO and end-to-end A/B testing

• Develop sophisticated keyword audience and creative strategies tailored to local market propositions

• Deploy automation and smart bidding strategies intelligently - balancing algorithms with human oversight

• Own performance forecasting pacing budget fluidity and bidding approaches across different market economics

Must have:

• 5 years in Paid Search with proven ownership of multi-million budgets

• Demonstrated success driving growth across multiple markets managing localisation performance variance and regulatory differences

• Experience optimising across web and native app ideally with MMP fluency (Appsflyer Adjust Kochava etc)

• Strong capabilities with Google Ads Microsoft Ads and GA4

• Hands-on experience operating in conversion-optimised environments (tROAS tCPA) and LTV-based forecasting.

• Prior leadership experience managing teams agencies or internal partners across regions

Nice to have:

• Direct experience scaling performance programmes in insurance fintech or other regulated high-value sectors

• Experience working across additional paid media channels (paid social programmatic display and video)

• German as first or second language besides English

• Work 100% remotely or in a hybrid setup from our modern offices in Germany
• Workationoption of up to 182 days within a 12-month period from more than 50 countries subject to applicable legal tax and social security regulations
• 30 vacation days with an extra half day on December 24 and December 31
• Flexible working hours allowing you to structure your workday in a way that fits your life

• 2 paid Impact Days per year to support your voluntary or community engagement
• A wide range of development formats including hackathons leadership programs internal trainings and monthly Lunch & Learn sessions
• Access to internal and external learning and development opportunities
• Team spirit: Quarterly workshops and annual global events strengthen our cohesion across borders.

• Attractive employer contributions to an occupational pension scheme
• Exclusive employee discounts and partner offers