Head of Paid Search (mfd)

We are seeking a strategic data-driven Head of Paid Search (m/f/d) to own and scale CLARKs PPC investment across multiple international markets and both web and app environments. The ideal candidate brings deep hands-on operational experience in managing paid search and other emerging PPC channels (Pmax App Campaigns Demand Gen) as well as leadership capability - balancing rigorous optimisation with the ability to set vision forecast growth and influence senior stakeholders.

Experience in insurance fintech or other high-regulation high-LTV categories is strongly preferred. You understand how to operate in competitive auction environments manage strict compliance considerations across different regulatory landscapes and optimise toward down-funnel commercial outcomes.

This role is reporting into the Director Paid Media and is a vital part of Clark Central Growth organisation.

• Own the paid search roadmap and budget across multiple markets ensuring local nuances are reflected in targeting creative and bidding strategy.
  
  

• Align goals with global commercial targets ensuring performance variation across market maturity and competition levels.
  
  

• Lead mentor and develop a high-performing in-house global paid search team
  
  

• Oversee campaign structures across Google Ads Microsoft Ads and app acquisition channels in multiple territories.
  
  

• Champion experimentation: RSAs landing page variants CRO and end-to-end A/B testing
  
  

• Develop sophisticated keyword audience and creative strategies tailored to local market propositions
  
  

• Deploy automation and smart bidding strategies intelligently - balancing algorithms with human oversight
  

• Own performance forecasting pacing budget fluidity and bidding approaches across different market economics

• 5 years in Paid Search with proven ownership of multi-million budgets
  
  

• Demonstrated success driving growth across multiple markets managing localisation performance variance and regulatory differences
  
  

• Experience optimising across web and native app ideally with MMP fluency (Appsflyer Adjust Kochava etc)
  
  

• Strong capabilities with Google Ads Microsoft Ads and GA4
  
  

• Hands-on experience operating in conversion-optimised environments (tROAS tCPA) and LTV-based forecasting.
  

• Prior leadership experience managing teams agencies or internal partners across regions

• Nice to have:

  • Direct experience scaling performance programmes in insurance fintech or other regulated high-value sectors
    
    

  • Experience working across additional paid media channels (paid social programmatic display and video)
    

  • German as first or second language besides English

• 30 days of vacation and 5 additional days for training and development

• Maximum work-life balance thanks to hybrid work models flexible working hours and workation opportunities

• Training and personal development

• Company pension plan with top conditions

• Support for personal volunteer activities e.g. in the form of so-called Impact Days (2 per year)

• Always there for you: chilled drinks fresh fruit snacks and of course your team

• Were team players at CLARK: you can expect a respectful team environment cultural initiatives and shared events

• A wide range of exclusive employee discounts

• Youll become part of a world-leading insurtech company and join us in revolutionizing the insurance industry.