Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. Were committed to creating category-leading enterprise software that unleashes that power.

To make that happen we need people who are curious self-propelled generous and genuine. People who love being part of a fast-moving fast-thinking growth company. And people who careabout each other about UiPath and about our larger purpose.

Could that be you

Your mission

At UiPath we believe in the transformative power of automation to change how the world works. To support our global growth were looking for a Marketing Automation Manager who will own the execution optimization and governance of marketing programs in Marketo with email marketing as a core but not exclusive component of the role.

As a Global Marketing Automation & Marketo Manager you will be responsible for end-to-end campaign execution in Marketo including program setup smart campaigns lifecycle statuses integrations and reporting. Approximately 60% of your work will focus on email marketing with the remaining scope covering broader marketing automation strategy program architecture and operational excellence.
Youll partner closely with Demand Generation field Marketing ABM Events and Partner Marketing teams to ensure campaigns are built correctly tracked accurately and optimized for performance.

This is a senior Individual Contributor role.

What youll do at UiPath

• Marketing Automation & Program Management

• Own the build and execution of Marketo programs including event webinar gated content ABM and partner campaigns

• Design and maintain program structures channels statuses and smart campaigns:

  -Ensure accurate lead flow scoring lifecycle progression and attribution

  -Validate integrations tracking and data flow prior to campaign launches

• Email Marketing (60% of role):

  -Build deploy and optimize email campaigns using Marketo templates and best practices

  -Advise stakeholers o email strategy segmentation cadence and messaging

  -Customize templates using HTML/CSS when needed

  -Conduct A/B and multivariate testing across subject lines content CTAs and timing

• Campaign Execution & QA

  -Implement best practices for QA approvals and launch readiness

  -Partner with stakeholders to translate campaign requirements into scalable automation

  -Ensure all programs align with global brand guidelines and email standards

• Reporting & Optimization

  -Analyze campaign and email performance to deliver actionable insights

  -Maintain weekly and monthly KPI reporting

  -Continuously optimize campaigns to improve engagement conversion and pipeline impact

• Compliance & Governance

  -Ensure compliance with GDPR consent management and email regulations

  -Apply Marketo best practices for data hygiene and list management

What youll bring to the team

• 3 years of hands-on Marketo experience (required)

• Strong expertise in:
  - Marketo programs channels and statuses
  - Smart campaigns and operational workflows
  - Email marketing execution and optimization

• Solid understanding of demand generation and lifecycle marketing

• Experience with segmentation testing strategies and performance analysis

• Comfortable with HTML/CSS for light email customization

• Strong collaboration and stakeholder management skills

• Detail-oriented process-driven and results-focused

• Marketo or email marketing certifications are a plus

  Why this role is different

  This role is not just an email execution role. You will be a Marketo expert and trusted automation partner helping shape how campaigns are built tracked and scaled across the business.

#LI-CS1

Maybe you dont tick all the boxes abovebut still think youd be great for the job Go ahead apply anyway. Please. Because we know that experience comes in all shapes and sizesand passion cant be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role the number of hybrid office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age race color religion sex sexual orientation gender identity and expression national origin disability neurodiversity military and/or veteran status or any other protected classes. Additionally UiPath provides reasonable accommodations for candidates on request and respects applicants privacy rights. To review these and other legal disclosures visit our .

Required Experience:

Manager