Senior Manager, Social Engagement — Product Communications

Role Summary

This position reports to the Director Product Communications and will lead the organic social strategy and community engagement across the Product Communications team for the Primary Care and Specialty Care businesses. The role is responsible for shaping and executing social communication strategies that amplify product narratives foster meaningful connections and protect brand reputation through compliant social-by-design content while ensuring alignment with overall brand and business objectives.

The individual will own the editorial calendar build high-performing communities and operationalize safe responsive and compliant social engagement programs. The ideal candidate will combine strategic thinking with hands-on execution collaborating closely with cross-functional teams including marketing product and digitalto create integrated communication plans that resonate with diverse audiences.

Role Responsibilities

Strategy & Planning

• Define the organic social strategy for primary and specialty care brands; translate brand narratives into platform-native content and series.

• Build and maintain a channel-by-channel editorial calendar (quarterly and monthly views) aligned to campaigns corporate moments and product needs; integrate tagging/UTMs and paid-media alignment.

• Establish the operating model and resourcing required for channel management content creation and measurement; coordinate within CMO and with brand teams for always-on social.

Community Management & Safety Reporting

• Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE- response.

• Set SLA-basedlistening triage and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.

• Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements.

Content Operations

• Lead the editorial process: brief develop adapt and optimize organic posts and lightweight social extensions; enforce tone of voice and style guides.

• Coordinate influencer/partner content when relevant to organic social ensuring taxonomy job-code tracking and preview/QA workflows with agencies.

• Drive test-and-learns across formats (short video carousels polls) and platform features; capture learnings and roll into playbooks.

Measurement & Optimization

• Define the measurement framework and KPIs (reach engagement rate saves/shares negative feedback response SLAs follower quality site traffic/HVA); publish monthly readouts and quarterly deep dives.

• Partner with Paid Media to integrate organic/paid flighting and ensure cross-channel attribution; maintain dashboards and performance hygiene.

Cross-functional Leadership

• Convene CMO Public Affairs Legal/Regulatory/Medical Affairs brand teams and agency partners to keep governance tight and delivery on time.

• Represent Product Communications in enterprise social councils and audience insights forums; cascade guidance/playbooks to teams.

Required Competencies

Social Community Management

• Advanced social listening and moderation strategy; crisis sign-posting and issue escalation.

• Response matrix creation moderation vendor oversight and safety/compliance acumen.

Organic Social Excellence

• Platform-native storytelling (IG TikTok X Facebook LinkedIn); series programming; lightweight creative direction and copy-editing.

• QA across previews and placements; taxonomy and job-code hygiene with agencies.

Editorial Calendar Mastery

• Calendar design and governance; integration with campaign plans paid flighting RC timelines and content approvals/expirations.

Measurement & Insights

• KPI framework design; dashboarding and monthly/quarterly performance narratives; test-and-learn roadmaps.

Core Competencies

Acts Decisively; Seizes Accountability; Builds Effective Campaigns; Insight Influence & Inclusion; Strategic & Innovative Thinking; Demonstrates Business Acumen.

Basic Qualifications

• Bachelors degree required with 6 years in social media/community management product communications or corporate social; healthcare experience preferred.

• Proven track record building brand communities and editorial operations at scale (global/regional) as well as organizational skills and attention to detail.

• Fluency with enterprise social tools (e.g. Sprinklr) listening/monitoring and analytics; strong stakeholder and agency management.

• Deep familiarity with medical/legal/regulatory review processes and content life-cycle management (approvals expirations).

• Excellent written oral communication skills and interpersonal skills.

• Ability to develop implement and measure success of platforms.

• Ability to work effectively across functions and levels across highly matrixed organization and manage multiple projects against tight deadlines.

• Ability to work closely with Pfizer leaders demonstrating poise and executive presence.

• Self-starter able to work independently as well as with teams.

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Organizational Relationships

• In-house Media teams

• CMO organization
• Global Media/Public Affairs
• Legal Regulatory Medical Affairs
• Product brand teams
• External agencies/partners

Resources Managed

• Financial Accountability: 5-8 million in budget oversight of agency resource
• Supervision: This role could grow to be a people manager over time; would be an individual contributor.

NON-STANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS

• Willing to travel up to 10% of the time for business purpose (within USA).

Other Job Details:

• Last Day to Apply: January 26 2026
• Work Location Assignment: Hybrid 2-3 days onsite/week Commercial Pfizer site required

Relocation assistance may be available based on business needs and/or eligibility.