Marketing Manager

Salary Range: Php 60000 - 70000

Responsibilities:

Social Media Strategy & Execution

• Lead end-to-end social media strategy and execution for organic and paid campaigns across platforms (Meta TikTok LinkedIn Instagram YouTube X etc.).
• Use audience insights and platform analytics to inform content targeting and ad spend strategies.
• Execute A/B tests and campaign optimizations to improve engagement CTR and conversions.
• Guide campaign setup media planning and optimization
• Stay current on platform algorithms features and best practices to maintain competitive edge.

SEO Strategy & Execution

• Build and execute SEO strategies focused on technical on-page and off-page optimization.
• Perform keyword research site audits competitor analysis and content optimization to increase organic visibility.
• Enhance website architecture internal linking metadata and structured data for search engine performance.
• Track and report performance via Google Search Console Analytics SEMrush Ahrefs and other SEO tools.
• Adapt strategy in response to algorithm changes and emerging SEO trends.

Paid Search & Programmatic Advertising

• Manage paid search campaigns on Google Ads Bing DV360 and retargeting platforms.
• Optimize bids keywords and audiences to maximize CTR Quality Score and ROI.
• Develop ad copy and landing page strategies that drive conversion and reduce CPA.
• Leverage automation audience segmentation and real-time testing for continuous improvement.
• Monitor industry trends ad formats and platform innovations to refine strategy.

Video & Display Advertising

• Lead creation and optimization of video and display ads across Google Ads YouTube DV360 and social platforms.
• Collaborate with creatives to produce high-impact video content from concept to delivery.
• Apply data-driven strategies for placement targeting and bidding to drive video engagement and conversions.
• Use interactive and rich media formats to boost user interaction and campaign results.

Direct Marketing (Email SMS CRM)

• Launch targeted email SMS and CRM campaigns using platforms like Mailchimp HubSpot MoEngage and Insider.
• Build segmentation strategies and automation flows to improve engagement and customer retention.
• Run A/B tests on subject lines messaging and CTAs to optimize performance.
• Monitor direct marketing KPIs (open rates CTR conversion CLV) to inform future strategy.

Influencer Marketing

• Plan and manage influencer campaigns collaborating with creators and KOLs aligned with brand goals.
• Onboard and negotiate with influencers to ensure high-impact partnerships.
• Track campaign engagement and ROI using performance analytics and KPIs.
• Stay ahead of influencer marketing trends regulations and emerging platforms.

Leadership

• Mentor team members in digital marketing strategy performance optimization and campaign execution.
• Identify process improvements streamline workflows and enhance team collaboration.
• Address team needs through regular check-ins training and feedback loops.

Pitches & Client Presentations

• Lead strategic development and contribute digital marketing expertise in client pitches and presentations.
• Drive ideation sessions to align creative data and strategic direction.
• Present complex strategies and insights in a clear compelling manner to stakeholders.

Industry Knowledge & Innovation

• Stay updated on trends in digital marketing ad tech creative strategy and consulting.
• Conduct market and competitor research to identify new opportunities.
• Share insights with internal teams to drive innovation and strategic adaptability.