CFO

Company overview

Our client is a well-known dynamic F&B group with a portfolio of 8 brands (including flagship premium Korean BBQ and trendy bubble-tea concepts) more than 1000 employees overall and around 40 outlets combining company-owned and franchise operations across Thailand.

The group is poised for growth (expansion of outlets international licensing/franchising digital/omni-channel initiatives) and seeks a high-impact finance leader to help scale the business responsibly and strategically.

Key Responsibilities

• Provide strategic financial leadership to the Group: develop financial strategy dashboards forecasting business modelling P&L oversight across the brand portfolio.
• Oversee the full finance function: accounting tax treasury budgeting financial reporting internal controls and compliance (Thai GAAP / IFRS as applicable).
• Drive cost and margin improvement initiatives across owned outlets and franchise/business-partner models: pricing strategy cost of sales labour efficiency overheads.
• Partner with Operations Brand and Franchise teams to evaluate new outlet openings franchising/licensing opportunities and capital expenditure proposals.
• Lead strategic planning: scenario modelling for growth (new brands new markets overseas) M&A or JV opportunities if applicable.
• Liaise with banks investors auditors and external advisors; ensure proper corporate governance frameworks as the business scales.
• Build and strengthen finance team capability: mentor senior finance staff implement improved systems and reporting processes ensure scalable infrastructure.
• Manage month-end close financial statements board packs and present to leadership and stakeholders.

Ideal Experience & Skills Experience:

• Minimum 10-15 years progressive finance experience with at least 5 years in a senior finance leadership role (e.g. Finance Director VP Finance CFO) preferably in the consumer F&B retail or hospitality sector
• Strong P&L ownership experience you have been responsible for multi-site multi-brand operations not just a single entity.
• Hands-on experience with franchise / licensing business models outlet roll-out / capex planning preferred.
• Exposure to budgeting forecasting business modelling strategic planning; comfortable building financial models to support growth decisions.
• Demonstrated success in value-creation initiatives: cost optimisation margin improvement operational finance partnering.
• Prior experience working with external stakeholders (investors banks auditors) and ensuring governance/compliance.
• Excellent leadership skills; experience building or transforming a finance function to support multi-brand/multi-entity business.
• High integrity strong communication skills (Thai and English) to interface with senior management and external stakeholders.

Skills & Competencies:

• Strategic thinker with commercial acumen; you see the business beyond numbers.
• Hands on approach to work independent Results-driven action-oriented; you can dive deep into details but maintain the big picture.
• Strong people leadership: building mentoring influencing cross-functional stakeholders.
• Excellent modelling & analytical skills; high proficiency in Excel; experience with ERP/finance systems.
• Ability to operate in a fast-moving environment; comfortable with ambiguity and scaling complexity.
• Collaborative mindset: able to partner with operations marketing franchise teams while holding finance discipline.
• Ethical and transparent; high standard of corporate governance and internal control mindset.