Marketing Manager

Introduction

Bigge Crane and Rigging has been elevating America since 1916. With over 1800 cranes and a coast-to-coast presence we buy sell rent operate and maintain one of the largest most advanced crane fleets in the country. Weve played a role in building some of Americas most iconic landmarks and earned a reputation for doing it rightwith performance precision and accountability.

Job Overview

The Marketing Manager leads the execution and daily operation of Bigges marketing program that supports crane sales rentals parts and brand visibility. This role is responsible for running a high output creative and content operation that delivers consistent accurate and effective marketing materials across all channels. The Marketing Manager serves as the hands-on manager who keeps the marketing engine moving with clarity structure and speed.

The ideal candidate is a strong operator with creative ability excellent judgment and a bias for action. They know how to manage a small team coordinate with Sales and Operations and translate business needs into finished marketing assets without heavy oversight.

Responsibilities

Marketing Operations Leadership

• Own the day-to-day execution of Bigges marketing plan with full responsibility for workflow management quality control and on time delivery of campaigns content and creative assets.
• Manage intake prioritization scheduling and communication for all marketing requests across the company.
• Lead and coach a small marketing team to maintain consistent output and strong creative standards.

Creative and Content Production

• Develop and produce marketing content including copywriting email campaigns product spotlights case studies and regional marketing materials.
• Oversee design and production of graphics collateral and digital assets to ensure brand accuracy and professionalism.
• Manage crane photography and video capture including scheduling shot planning and asset organization.
• Operate or coordinate camera and drone work when needed.

Cross Functional Collaboration

• Partner with Sales Rentals Parts Operations and Executives to gather requirements and ensure marketing accurately supports real time business priorities.
• Translate high level strategic direction into actionable campaigns and materials.
• Ensure marketing output aligns with fleet initiatives crane availability and market demand across regions.

Brand Stewardship

• Maintain Bigges brand standards in all content and creative work.
• Ensure cranes fleet capabilities and services are represented with accuracy and clarity across every touchpoint.

Project and Vendor Management

• Own timelines budgets and vendor coordination for photo video design and production partners.
• Hold contractors accountable for quality and deadlines.

Requirements

• Bachelors degree in Marketing Communications Digital Media or related field or equivalent experience.
• 5 or more years of marketing experience in B2B; industrial construction or equipment categories preferred.
• Strong background in content creation with the ability to produce both copy and creative direction.
• Experience managing a team and running structured workflows.
• Comfort working in a fast-moving environment with competing priorities.
• Photography videography or drone experience a plus.
• Self driven resourceful and able to work independently in a hands-on role.
  
• This role is based in Bigges Houston office.
• On site work may include visits to yards crane locations or job sites for photography or content capture.
• Minimal travel otherwise required.

Benefits

• Competitive pay and a matching 401(k) plan
• Vacation Company Holidays and Sick Days
• Flexible spending accounts/Health Savings Account
• Reimbursement plan for the company Bring Your Own Device (BYOD) Policy

Bigge provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability genetics military or veteran status.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Experience:

Manager