Head of Brand (mfd) Munich or Berlin
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Your daily workout
As our Head of Brand (m/f/d) you will shape the face voice and expression of the entire EGYM Group including our business lines EGYM Technology and EGYM this role you will lead our Design & Content teams in Munich or Berlin and build a high-performing brand engine that turns strategy into standout creative campaigns and campaigns into world-class content.
Youll be the guardian of a global brand on the move driving clarity consistency and creativity across every touchpoint. If you thrive at the intersection of strategy and execution and love bringing complex technology to life through simple inspiring storytelling this role is for you.
Youll be the guardian of a global brand on the move driving clarity consistency and creativity across every touchpoint. If you thrive at the intersection of strategy and execution and love bringing complex technology to life through simple inspiring storytelling this role is for you.
- Brand Strategy:You partner with our Lead Brand Strategist to translate vision and positioning into clear actionable campaigns content plans and multi-channel brand experiences
- Leading & Scaling:Youbuild and develop our global Content Design and Brand Ops teams with strong processes KPIs and workflows that enable high-quality reliable delivery
- Ownership:You oversee the quality and consistency of all owned and paid brand touchpoints with specific ownership of the EGYM website and our digital agency partnership ensuring every channel reflects our brand communicates our value clearly and simplifies a complex B2B technology portfolio
- Clarity:You turn sophisticated products and services into simple compelling and differentiated messages that resonate across all customer segments and verticals
- Brand Consistency:You build and maintain guidelines playbooks and processes that safeguard brand identity message alignment and naming strategy across all teams and touchpoints
- Cross-Functionality:You partner with Product Product Marketing and Demand Generation to align messaging campaign planning GTMs and creative execution elevating EGYMs customer employer and investor brand
Your fitness level
- Experience:You bring7 years in Senior Brand Marketing building strong brands and teams that deliver measurable business impact
- Implementation:You have proven ability to scale systems processes and frameworks internationally turning strategy into repeatable global execution
- B2B expertise:You have a deep understanding of the needs of B2B Marketing and how Brand supports Sales Product and GTM alignment
- Operational excellence:You bring exceptional organization prioritization and project management skills in a complex fast-moving environment
- Adaptability & mindset:You have a data-driven experimentation-oriented approach with the energy ownership and flexibility needed to thrive in a hybrid international team
- Qualification:You have a Bachelors degree in Marketing Advertising Communications or a related field and are fluent in English
Your training goal for your first 6 months
- Brand Strategy:You have fully immersed yourself in our brand strategy and understand our brand portfolio positioning and creative identity
- Collaboration: You have built a strong working relationship with our Lead Brand Strategist and established clear frameworks for how you collaborate
- Process Leadership:You have identified at least two design or content workflows that need improvement and proposed solutions ready for implementation
- Roadmap & Planning:You have developed a solid understanding of our annual roadmap and aligned quarterly plans across Global Marketing including Product Marketing Demand Generation and Events. Ultimately producing our quarterly roadmap for Brand for the following quarter after your start date
The equipment we provide
- Modern & International:Be part of a modern and international company culture where talent and passion are welcomed heard and part of the decision-making process
- Work-Life-Balance:Benefit from flexible working hours home office possibilities and 30 days of vacation per year
- Continuous Development:Develop your skills with varied challenging tasks and regular feedback to benefit from a steep learning curve
- Fit & Healthy:Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with EGYM products
- Benefit Budget:Enjoy a flexible benefit budget of 60 monthly for your Mobility Subsidy and/or Meal Allowance
- Discounts:Get a variety of great discounted offers from fashion to leisure through our employee benefits portal
- Bike Leasing:Stay active and use our leasing bike offer on your way to work or in your spare time
- Subsidized Pension:Profit from our employer-subsidized pension
- Mentoring Program:Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform
Contact Information
Apply now by uploading your documents (CV work samples & references - if possible related to B2B topics salary expectations earliest possible start date) and specify the job ID #1817.
Contact: Jana Fakesch
For further information:
#LI-JF
Contact: Jana Fakesch
For further information:
#LI-JF
About us
Become part of EGYM!
EGYM is a global fitness technology leader providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.
EGYM is a global fitness technology leader providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.
EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health leading to higher productivity and well-being.
EGYM is an equal opportunity employer. All aspects of employment including the decision to hire promote discipline or discharge will be based on merit competence performance and business needs regardless of race gender religion sexual orientation age or any other aspect of an individuals identity.
Required Experience:
Director
Key Skills
- Bidding
- Arabic Speaking
- Fund Management
- ERP
- Airlines
- Corrosion
About Company
Become part of EGYM! EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate sea ... View more
