Senior Social Media Executive

This role is based in our Suite 5-01 Level 5 Sunway VISIO Tower Lingkaran SV Sunway Velocity Kuala Lumpur Malaysia.

About the role:

We are looking for a Senior Social Media Executive with strong B2B experience to join our regional marketing team. Based in Kuala Lumpur this role will operate as part of our in-house agency supporting multiple B2B brands and events across Asia Pacific.

This role combines hands-on social media execution content marketing excellence and data-driven campaign planning with the opportunity to help define and scale social media best practices across the region for 180 world class trade shows & conferences.

Key responsibilities:

Own B2B social media management (APAC): Plan manage and optimize always-on and campaign-based social programs across platforms such as LinkedIn Meta X YouTube and relevant local platforms where applicable.

Content marketing & storytelling: Develop strong content angles write and adapt copy and translate complex B2B topics into engaging content formats (posts carousels short-form video briefs thought-leadership series event launch campaigns exhibitor/partner highlights).

Campaign planning and execution: Build integrated social plans aligned to campaign objectives (awareness demand generation event acquisition partner value) including targeting approach content mix timelines and distribution strategy.

Performance and analytics: Track performance with clear KPIs (reach engagement CTR follower growth CPL/CPA where applicable) produce insights and recommend optimizations based on data.

Test-and-learn / best practice building: Run experiments (creative audience messaging cadence) document learnings and turn hands-on results into repeatable playbooks and best practices for the broader team.

Stakeholder management: Work closely with regional marketing brand/portfolio teams content design marketing ops and sales teams to gather inputs align priorities and deliver high-quality outputs on time.

Community and brand management: Support social listening and community management ensuring timely professional responses and consistent brand voice across markets.

Agency-style delivery: Manage multiple briefs and timelines maintain quality control and bring structure to workflows (briefing approvals reporting retros).

Qualifications :

Proven B2B social media experience: Significant hands-on experience managing B2B social channels and campaigns ideally across multiple markets or business lines.

Strong content marketing skills: Excellent writing and editorial judgment with the ability to shape narratives and create content that resonates with business audiences.

Analytical and performance-driven: Comfortable using data to plan evaluate and optimize campaigns; able to translate insights into practical improvements and recommendations.

Great communicator and team player: Strong collaboration skills confident working in a matrix/regional team and managing stakeholders with clarity and professionalism.

Mandarin is a strong plus: Ability to support Mandarin copy/adaptation and collaborate with Chinese-speaking stakeholders is highly valued.ers to describe the requirements and skills needed for the job)

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work :

No

Employment Type :

Full-time