RFP For Branding Agency

Amnesty International Canadian Section English Speaking

Job Location:

Ottawa - Canada

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

RFP FOR BRANDING AGENCY

Organizational Overview

Amnesty International Canada Section English-Speaking (AICSES) is part of the global Amnesty International movement dedicated to promoting and protecting human rights. AICSES engages in research advocacy activism and public education to address a broad range of human rights issues. We maintain complete independence by refusing government or political funding ensuring the integrity and impartiality of our work.

We are seeking a qualified PR and branding agency to help drive long-term growth expand our reach and engage new audiences who are not currently connected to Amnestys mission.

Project Overview

We are at a critical juncture in history where human rights are increasingly under threat. Authoritarian laws and practices are shrinking civic space weakening accountability spreading disinformation and criminalizing dissent. Policy choices have deepened inequality and led to a rise in extreme poverty while new billionaires emerge. Attacks on political dissent are intensifying with mass arrests and enforced disappearances. NGOs and political parties face the risk of disbandment and there is a harsh crackdown on civil disobedience and human rights defenders.

We are confronting a historical transformation of the world and its systems and financial sustainability in Amnesty work in Canada and internationally is needed more than ever. And in this context AICSES is seeking a creative agency to develop a compelling public engagement campaign (s). The (se) campaign(s) should enhance brand visibility attract new supporters (activists and donors) and foster an emotional connection with Amnestys mission. The work will leverage insights from a major public survey and collaboration with internal teams to create multichannel storytelling-driven campaigns.

Scope of Work

The selected agency will:

Review findings from internal survey research

Interview key internal teams

Review engagement and fundraising data as needed

Develop one campaign concept with a long shell live that would include variations or iterations over time OR 23 campaign concepts targeting new audiences

Build personas beyond current prospecting pools

Develop messaging frameworks and visual direction

Recommend ideal channel mix sequencing and timing

Deliverables

Each campaign concept will include:

audience personas

frameworks and visual examples

channels and tactics

& success metrics

insights summary

creative presentation

Agencies must also include:

-Racist and Anti-Oppression (ARAO) internal policy

development fees

implementation costs

Submission Requirements

Proposals (maximum 10 pages) must include:

1. Executive Summary

2. Relevant Experience & Qualifications

3. Proposed Approach & Methodology

4. Timeline & Milestones

5. Budget (creative & estimated implementation costs)

6. Three (3) Client References

Evaluation Criteria

Experience in creative fundraising or engagement campaigns

Understanding of Amnestys mission and campaign objectives

Strength and clarity of proposed approach

Feasibility of timeline and budget

Quality of client references

Timeline & Workplan

RFP Issue Date: January 09 2026

Submission Deadline: February 09 2026

Selection Announcement: March 06 2026

Project Kickoff & Development: Mid to Late March 2026

Campaign Launch: June/July 2026

Proposed Workplan

Phase 1: Kickoff & Discovery March 2026

Scope alignment survey review departmental interviews persona exploration

Phase 2: Creative Development April 2026

Concept development visual direction messaging frameworks

Phase 3: Creative Finalization May 2026

Final creative assets refinement and launch preparations

Phase 4: Campaign Launch June 2026

Multichannel rollout early performance testing creative adjustments

Phase 5: Wrap-Up & Evaluation June/July 2026

Performance review success metrics insights and recommendations

Submission Instructions

Proposals must be submitted as a single PDF to:

Deadline: February 09 2026

RFP FOR BRANDING AGENCYOrganizational OverviewAmnesty International Canada Section English-Speaking (AICSES) is part of the global Amnesty International movement dedicated to promoting and protecting human rights. AICSES engages in research advocacy activism and public education to address a broad ...