Manager, Lead Engagement
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Are you passionate about helping people live their healthiest lives Do you thrive in a dynamic supportive environment where your contributions truly matter If so Medcan is the place for you!
This job posting is for a current vacancy.The Role:
We are seeking aManager Lead Engagementwho wakes up every day with one mission:optimizingthe lead funnel to maximize quality and conversion. This role is the engine behind our revenue growthresponsible for analyzing performance at every stage of the funnelidentifyinggaps and implementing strategies that improve lead quality speed and conversion rates.
You will partner closely with Marketing and Sales to ensure campaigns generate high quality leads and that every lead issubsequentlynurtured effectively and efficiently to achieve desired conversion targets. If you thrive on digging into data diagnosing performance issues and driving measurable improvements this is the role for you.
What Youll Do:
Lead Funnel Optimization
Oversee the end-to-end lead lifecycle from capture to nurture to conversion.
Track and analyze funnel performance metrics (lead volumeMQL-to-SQLconversion velocity pipeline contribution).Identifybottlenecks andwork cross-functionallytoimplement strategies to improve lead quality and accelerate movement through the funnel.
Develop and refine lead scoring models to prioritize high-value prospects.
Performance Analysis & Reporting
Work in tandem with the Analytics team toconceptulize build andmaintaindashboards to monitor KPIs across the funnel.
Conduct root-cause analysis on underperforming segments and recommend corrective actions.
Deliver actionable insights to Marketing and Sales leadership to influence campaign strategy and resource allocation.
Reporton lead volume quality conversion rates and ROI impact along with key insights trends and forecasting to performance targets.
Strategic Partnership
Collaborate with Marketing tooptimizecampaign targeting and lead generation strategies.
Work closely with Sales to ensuretimelyfollow-up and effective lead handlingto driveoptimalconversion.
Act as a trusted advisor to both teams on improving funnel efficiency conversion and reportingleveragingsubject matterexpertiseand deep date analysis togain alignment on the proposed course of action.
Technology & Process Excellence
Administer andoptimizeCRM and marketing automation platforms for seamless lead flow.
Evaluate and implement new tools to enhance lead management and reporting capabilities.
Ensure data integrity and compliance with governance standards.
What Youll Need:
Bachelors degree in Business Marketing or related field.
5 years in lead management sales operations or marketing operations.
Provenexpertisein funnel optimization and conversion improvement.
Advanced knowledge of CRM systems (Salesforce HubSpot) and marketing automation platforms.
Strong understanding of system integrations and data flow between marketing and sales platforms.
Superior analytical skills with experience diagnosing performance issues and implementing solutions.
Excellent communication and stakeholder managementabilities
PreferredSkills
Experience with lead scoring models attribution reporting and funnel analytics.
Familiarity with B2B sales cycles and demand generation strategies.
Proficiencyin BI tools (Tableau Power BI) and SQL for advanced analysis as an asset
What Success Looks Like
Funnel conversion rates improve quarter over quarter.
Lead quality metrics consistently exceed benchmarks.
Marketing and Sales teams view you as the go-to expert for performance optimization.
Reporting delivers actionable insights that directly influence revenue growth.
Position Pay Range
$98316.00 - $135183.75 CAD annuallyPay will be determined based on an analysis of the selected candidates experience and qualifications within the roles compensation grade. Medcans compensation ranges are determined by a combination of required qualifications and skills market value and internal equity. The above range pertains solely to the base compensation and is not inclusive of additional compensation details such as perks benefits and potential bonuses or incentives.
Diversity Equity and Accessibility:
Medcan is dedicated to employment equity diversity and inclusion. We strive to ensure all staff have a fair opportunity to participate and success at work. If contacted for an employment opportunity please advise your Talent Acquisition Specialist if you require accommodation.
AI Use Disclosure Recruitment at Medcan
Medcan uses artificial intelligence (AI) tools to support the screening and assessment of candidates as part of a fair transparent and inclusive hiring process. These tools assist our Talent Acquisition team but do not make final hiring decisions. All decisions are reviewed and made by our hiring teams to ensure fairness and alignment with Medcans values. If you have questions about how your application is assessed please contact Medcans Talent Acquisition team at .
Required Experience:
Manager
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
We are a global-leader in delivering proactive and primary care options for those looking to take greater control over their health.
