Manager, Lead Engagement

Toronto - Canada

Monthly Salary: $ 98316 - 135183

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Are you passionate about helping people live their healthiest lives Do you thrive in a dynamic supportive environment where your contributions truly matter If so Medcan is the place for you!

This job posting is for a current vacancy.

The Role:

We are seeking aManager Lead Engagementwho wakes up every day with one mission:optimizing the lead funnel to maximize quality and conversion. This role is the engine behind our revenue growthresponsible for analyzing performance at every stage of the funnel identifying gaps and implementing strategies that improve lead quality speed and conversion rates.

You will partner closely with Marketing and Sales to ensure campaigns generate high quality leads and that every lead is subsequently nurtured effectively and efficiently to achieve desired conversion targets. If you thrive on digging into data diagnosing performance issues and driving measurable improvements this is the role for you.

What Youll Do:

Lead Funnel Optimization

Oversee the end-to-end lead lifecycle from capture to nurture to conversion.
Track and analyze funnel performance metrics (lead volume MQL-to-SQLconversion velocity pipeline contribution). Identify bottlenecks and work cross-functionally to implement strategies to improve lead quality and accelerate movement through the funnel.
Develop and refine lead scoring models to prioritize high-value prospects.

Performance Analysis & Reporting

Work in tandem with the Analytics team to conceptulize build and maintain dashboards to monitor KPIs across the funnel.
Conduct root-cause analysis on underperforming segments and recommend corrective actions.
Deliver actionable insights to Marketing and Sales leadership to influence campaign strategy and resource allocation.
Report on lead volume quality conversion rates and ROI impact along with key insights trends and forecasting to performance targets.

Strategic Partnership

Collaborate with Marketing to optimize campaign targeting and lead generation strategies.
Work closely with Sales to ensure timely follow-up and effective lead handling to drive optimal conversion.
Act as a trusted advisor to both teams on improving funnel efficiency conversion and reporting leveraging subject matter expertise and deep date analysis to gain alignment on the proposed course of action.

Technology & Process Excellence

Administer and optimize CRM and marketing automation platforms for seamless lead flow.
Evaluate and implement new tools to enhance lead management and reporting capabilities.
Ensure data integrity and compliance with governance standards.

What Youll Need:

Bachelors degree in Business Marketing or related field.
5 years in lead management sales operations or marketing operations.
Proven expertise in funnel optimization and conversion improvement.
Advanced knowledge of CRM systems (Salesforce HubSpot) and marketing automation platforms.
Strong understanding of system integrations and data flow between marketing and sales platforms.
Superior analytical skills with experience diagnosing performance issues and implementing solutions.
Excellent communication and stakeholder management abilities.

Preferred Skills

Experience with lead scoring models attribution reporting and funnel analytics.
Familiarity with B2B sales cycles and demand generation strategies.
Proficiency in BI tools (Tableau Power BI) and SQL for advanced analysis as an asset

What Success Looks Like

Funnel conversion rates improve quarter over quarter.
Lead quality metrics consistently exceed benchmarks.
Marketing and Sales teams view you as the go-to expert for performance optimization.
Reporting delivers actionable insights that directly influence revenue growth.

Position Pay Range

$98316.00 - $135183.75 CAD annually

Pay will be determined based on an analysis of the selected candidates experience and qualifications within the roles compensation grade. Medcans compensation ranges are determined by a combination of required qualifications and skills market value and internal equity. The above range pertains solely to the base compensation and is not inclusive of additional compensation details such as perks benefits and potential bonuses or incentives.

Diversity Equity and Accessibility:

Medcan is dedicated to equity diversity and inclusion. We strive to ensure all stakeholders have a fair opportunity to participate in our community. If contacted for an opportunity please advise your Talent Acquisition contact should you require accommodation.

AI Use Disclosure Opportunities at Medcan

Medcan uses artificial intelligence (AI) tools to support the screening and assessment of applicants for opportunities as part of a fair transparent and inclusive process. These tools assist our team but do not make final decisions. All decisions are reviewed and made by our teams to ensure fairness and alignment with Medcans values. If you have questions about how your application is assessed please contact the Medcan Talent Acquisition team at .

Required Experience:

Manager

Are you passionate about helping people live their healthiest lives Do you thrive in a dynamic supportive environment where your contributions truly matter If so Medcan is the place for you!This job posting is for a current vacancy.The Role:We are seeking aManager Lead Engagementwho wakes up every d...