Marketing Manager, NA Healthcare
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Job Location:
Raleigh, WV - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Description
Attindas Hygiene Partnersdesigns manufactures and markets absorbent hygiene products. The company sells adult incontinence and infant diapers among other products across healthcare retail and direct-to-consumer channels under brands including Attends Indas and Comfees as well as a wide range of private-label brands for retailers.
Mission:We champion health dignity and comfort.
Vision:To be a global leader in absorbent hygiene by meeting consumers diverse needs through effective affordable and widely available personal care solutions.
Our Values:Personal Agile Innovative and Integrity
The Marketing Manager NA Healthcare Commercial Launch is responsible for end-to-end execution of product launches across the North American Healthcare product portfolio. This role serves as the central project owner from ideation through post-launch optimization ensuring launches are delivered on time on brand and in compliance with regulatory and quality requirements.
Reporting to the Associate Director NA Healthcare Marketing this role works as part of the core marketing team partnering with the Senior Marketing Manager Associate Marketing Manager and Marketing Specialist while working cross-functionally with Category Management Product Design Regulatory Quality Operations Supply Chain Packaging Legal Sales and external partners.
The Marketing Manager NA Healthcare Commercial Launch enables marketing leadership to focus on strategy portfolio growth and innovation by owning the operational lift of launch planning and execution.
Key Responsibilities:
- NA Healthcare Product Launch Ownership & Project Management
- Own and manage full launch timelines from concept approval through commercialization and post-launch review
- Lead cross-functional launch meetings and maintain clear documentation action items and risk mitigation plans
- Synthesize complex cross-functional inputs into clear decision-ready updates for leadership
- Manage launch roadmaps critical paths milestone tracking and product discontinuations ensuring smooth transitions
- Identify dependencies and proactively escalate risks or delays to the Associate Director
- Cross-Functional Leadership
- Serve as the primary point of contact between Marketing and key internal and external stakeholders
- Ensure alignment across teams on timelines deliverables and readiness for launch
- Packaging Claims & Product Specifications
- Manage packaging development workflows including dielines and packaging artwork routing
- Partner with Regulatory and Legal on claims development substantiation and approvals
- Marketing Execution & Team Collaboration to drive commercial excellence
- Go-to-Market Readiness
- Support launch readiness across marketing channels
Post-Launch Optimization & Reporting:
- Lead post-launch reviews to assess performance executional learnings and improvement opportunities
- Track and report launch KPIs timelines and operational effectiveness
- Recommend process improvements to strengthen future launches
Required Qualifications
- Bachelors degree in Marketing Project Management or related field
- 5 years of experience in marketing product launch project management or marketing operations
- Experience in healthcare medical device OTC or regulated CPG environments strongly preferred
- Strong analytical skills and proficiency in data-driven decision-making
- Proven ability to manage complex cross-functional projects with multiple stakeholders
- Exceptional organizational communication and stakeholder-management skills
Preferred Skills & Competencies
- Understanding of packaging workflows claims development and regulatory considerations
- PMP or formal project management training a plus
- Experience launching products in regulated categories (FDA FTC or equivalent)
- High attention to detail with the ability to balance multiple launches simultaneously
- Strong problem-solving skills with a proactive solutions-oriented mindset
- Comfortable operating in a fast-paced matrixed organization
Attindas is an equal opportunity employer. Qualified applicants will be considered without regard to age race color sex (including gender identity or expression sexual orientation and pregnancy) marital status religion national origin genetic information disability or veteran status.
Required Experience:
Manager
Key Skills
- Revenue Cycle Management
- HIPAA
- Healthcare Management
- PMBOK
- Microsoft Outlook
- Project Leadership
- Data Management
- Project Management
- Affiliate Marketing
- Project Management Software
- Supervising Experience
- Workday
About Company
Solutions for incontinence - Learn more about Attends and how our numbering system
