Director of Marketing

Fort Collins, CO - USA

Hourly Salary: USD 26 - 30

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Lindgren Landscape is an award-winning landscape design/build/maintain company serving Northern Colorado since 1995. Although we are known for creating high-end custom landscapes we design and install landscapes of all scopes and sizes. Our people are the reason for our success.

Position Summary
The Director of Marketing develops and implements both digital and traditional marketing campaigns to build brand awareness engage target audiences and increase client acquisition for landscaping services. This role is suited for a self-driven creative professional who excels at working independently and collaboratively bringing industry insights and effective stakeholder communication.

This will start as a 1099 Independent contractor position.

Salary: $26-30 per hour depending on education and experience.

KeyResponsibilities:

Develop and execute annual and seasonal marketing plans tailored to landscaping services and market segments.
Conduct market research analyze local trends and report on competitive activity to inform strategy.
Plan and manage multichannel campaigns (digital social media email and print) including content creation for various platforms.
Oversee brand management ensuring consistency across all communications and materials.
Partner with sales to support lead generation nurture prospects and convert inquiries into new accounts
Network with local trade organizations participate in events and coordinate community outreach.
Track and analyze campaign effectiveness using key metrics adjusting tactics for optimal outcomes.
Liaise with vendors agencies and cross-functional teams to align marketing efforts.
Prepare and deliver presentations and proposals to internal and external stakeholders.
Essential Marketing Responsibilities:
Develop and execute social media campaigns to showcase project photos before and after transformations and time-lapse videos of landscaping work on platforms like Instagram and Facebook.
Build manage and optimize a professional website ensuring it is user-friendly mobile-optimized and SEO-enriched for local search queries.
Implement and manage email marketing efforts sharing newsletters seasonal tips and promotional offers with segmented audiences (e.g. residential vs. commercial clients).
Collect and promote customer testimonials and online reviews; actively manage reputation on platforms such as Google and Yelp to build client trust.
Develop referral programs and encourage word-of-mouth marketing through incentives for existing customers who bring in new clients.
Plan and execute direct mail campaigns with visually compelling materials (e.g. postcards flyers) targeting local neighborhoods offering seasonal promotions and service highlights.
Invest in local advertising strategies such as Google or Facebook ads yard signs at job sites and branded vehicle wraps to increase brand visibility within the service area.
Organize or support community events sponsorships and networking with local businesses to expand reach and strengthen community relationships.
Track and analyze marketing campaign performance (e.g. leads conversions ROI) to refine tactics and improve results over time.
Create engaging and educational content such as blogs and guides about landscaping trends seasonal care tips and sustainable practices to position the company as an industry authority.

Education:

Bachelors degree in marketing business administration horticulture or related fields preferred.

Qualifications:

3 years of professional experience in marketing preferably in landscaping horticulture or related industries.
Strong written and verbal communication project management and organizational skills.
Proficiency in digital marketing tools (social media platforms email campaign software CRM).
Comfortable working independently on a flexible part-time schedule.
Experience analyzing metrics and creating reports on marketing performance.
Knowledge of local market and landscaping trends is a plus.

Hours: Average 10-15 hours per Month

Part-time flexible hours with occasional evening or weekend events.

Required Experience:

Director