Head of Lifecycle Marketing, Zappos
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Job Location:
Madison, OH - USA
Monthly Salary:
USD 112800 - 186500
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
The Head of Lifecycle Marketing will develop and own the strategic vision for Zappos lifecycle marketing initiatives leading a team that includes an established email marketing manager. They will partner with the CRM team to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. As the business owner of Zappos App they will drive the mobile growth strategy while partnering with cross-functional teams to enhance the customer experience. They will own channel performance metrics strategic planning and the channel roadmap advocating for innovations that drive long-term growth. The right candidate will bring strategic vision analytical depth and cross-functional leadership skills to transform our customer engagement programs.
Key job responsibilities
Define and drive comprehensive strategic vision for email push notifications and app channels aligned with Zappos business goals and growth targets
Lead strategic planning and goal-setting across channels providing executive-level insights and recommendations
Architect next-generation personalization and automation strategies to enhance customer lifetime value
Drive innovation in our mobile app strategy leading cross-functional initiatives to accelerate growth
Champion technology investments and platform enhancements to enable advanced capabilities
Design framework for measuring and optimizing channel performance and customer engagement
Develop strategic partnerships across CRM Product Tech and Creative to drive transformation initiatives
Guide the evolution of our lifecycle marketing program through strategic testing and optimization
Lead stakeholder management and executive communication of strategic initiatives and results
Mentor and develop team members while fostering a culture of innovation and customer obsession
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM/sales insights
- Experience with Salesforce and Tableau
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 137900.00 - 186500.00 USD annually
USA WI Madison - 125400.00 - 169600.00 USD annually
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
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