Senior Creative Director
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Job Location:
Raleigh, WV - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
As Senior Creative Director youll own the creative strategy behind turning cold B2B paid ad (initially Meta) traffic into qualified sales-ready leads that close. Your primary focus will be on the development and execution of video creative complete with clear and compelling messaging and innovative offers that drive new client acquisition.
What will you do
- Take full ownership of the creative growth initiative driving high-quality new client acquisition and delivering measurable results
- Craft conversion-focused copy using fresh angles and hooks to engage and convert cold B2B audiences
- Lead paid social strategy with a focus on Meta creating stop-the-scroll campaigns that consistently deliver qualified B2B leads
- Translate complex offerings into clear compelling value propositions tailored to specific B2B pain points and decision-makers
- Direct the production of high-impact video and static creative assets while establishing A/B testing frameworks to identify and scale winning combinations
- Define track and report on KPIs continuously optimizing performance through analysis of metrics and rapid implementation of insights
- Provide strong leadership establishing efficient workflows and fostering a culture of experimentation and data-driven decision making
- Meet regularly with direct reports using our performance management framework and tools to support growth accountability and professional development
- Utilize your strong project management skills to prioritize resources effectively and meet deadlines
- Collaborate closely with our client services and sales teams to ensure creative strategies clearly articulate offers and highlight the most compelling value propositions
- Proactively monitor and adapt to platform changes and industry trends ensuring our creative approach remains innovative and effective
Requirements
- 10 years of experience in creative direction and copywriting with a strong emphasis on direct response and performance marketing
- 5 years of B2B experience in a similar role
- 3 years of experience directly leading a team
Essential Qualifications
- Proven ability to convert cold traffic into high-quality meetings with strong close rates
- Demonstrated track record of developing offers that drive measurable business growth
- Exceptional copywriting skills with the ability to craft messaging that addresses prospect pain points
- Deep understanding of marketing and lead generation strategies
- Experience owning rapid testing optimization and creative iteration frameworks
- Excellent communication skills; adept at translating complex ideas into effective creative strategies
- Committed to ROIs core values and contributing to a collaborative team environment
Location
- Raleigh NC
- In-office 5 days per week
Why in-office
While ROI Revolution generally operates in a hybrid work environment this role is fully in-office to maximize collaboration and creativity. We value peer-to-peer learning and human connection and we know that some of the best ideas and mentorship happen face-to-face. Our office setting supports the seamless creation of on-site video content energized brainstorming sessions and real-time feedback.
If youre not currently based in Raleigh NC lets discuss how we can support your move to join our dynamic team.
About ROI Revolution
We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002 weve been helping consumer brands accelerate growth and increase profitability through our highly strategic results-driven digital marketingservices and ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.
Our actions and how we show up for each other and our clients are guided by our core values: Be the Good Embody a Growth Mindset Put Others First and Relentlessly Pursue Excellence.
If you thrive in a fast-paced collaborative environment youll love working with us!
Our Benefits
We see and respect our team members as individuals with unique needs and goals. We believe in a human-centric approach to help each person thrive personally and professionally.
Here are some of the resources and support we provide to our team members:
- Thoughtfully designed workspace for collaboration deep work and downtime
- 20 days of PTO with incremental increases as your ROI career progresses
- 10 paid holidays
- Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
- Paid disability and life insurance
- Monthly education bonus
- Training and mentorship programs designed for personal and professional growth
- Team lunches twice per quarter
- Quarterly team builders
- Fully stocked kitchen and catered weekly lunch
- Eco-friendly office with onsite gym and game room
For more details visit our Careers page or ask your Talent Acquisition Specialist!
ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender age race religion color national origin physical or mental disability military/veteran status sexual orientation gender identity and expression genetic information marital status parental status pregnancy or any other status protected by law.
Required Experience:
Director
Key Skills
- Marketing
- Logo Design
- Trello
- Adobe Creative Suite
- Martech
- Adobe Photoshop
- Social Media Management
- Adobe Illustrator
- Copywriting
- Customer relationship management
- Experience Design
- Adobe Indesign
About Company
Meet the digital marketing agency that can guide you on the path to growth. ROI Revolution helps solve problems, find untapped opportunities, and navigate change.
